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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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SUBJECTS (1-2 of 2)
Advertising Campaigns Problems Exercises Etc
1
Mark
Campaign planner for promotion and IMC
Sayre, Shay.
Cincinnati, Ohio : South-Western, c2002.
c2002
BOOK
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BJL 5th Floor
HF 5837 S2
8 WEEK LOAN
AVAILABLE
Advertising Campaigns United States Planning
2
Mark
Truth, lies, and advertising : the art of account planning.
Steel, Jon.
New York : Wiley, c1998.
c1998
BOOK
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BJL 5th Floor
HF 5837 S8
8 WEEK LOAN
AVAILABLE