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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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SUBJECTS (1-12 of 12)
Brand Name Products Marketing
1
Mark
Brand storm : a tale of passion, betrayal and revenge.
Murray, Will, 1960-
London : Financial Times Prentice Hall, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59.2 M9
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 59.2 M9
8 WEEK LOAN
AVAILABLE
2
Mark
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout.
Taylor, David, 1964-
Chichester : John Wiley, c2004.
c2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 T2
8 WEEK LOAN
AVAILABLE
3
Mark
The branding of MTV : will internet kill the video star?
Temporal, Paul.
Singapore : Wiley, 2008.
2008
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 6th Floor
PN 1992.8 M87 T2
8 WEEK LOAN
AVAILABLE
4
Mark
Brands : the new wealth creators
Basingstoke : Macmillan, c1998.
c1998
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD 69 B7 B8
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HD 69 B7 B8
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HD 69 B7 B8
4 WEEK LOAN
AVAILABLE
5
Mark
The case for B2B branding : pulling away from the business to business pack.
Lamons, Bob.
Mason, Ohio : Thomson/South-Western, c2005.
c2005
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 L2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 L2
8 WEEK LOAN
AVAILABLE
6
Mark
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann, 1998.
1998
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
Click to view copies/volumes at all libraries
7
Mark
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company
Schmitt, Bernd H.
New York : Free Press, c1999.
c1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 S3
8 WEEK LOAN
AVAILABLE
8
Mark
The expressive organization : linking identity, reputation, and the corporate brand
Oxford : Oxford University Press, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59.2 E9
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 59.2 E9
8 WEEK LOAN
AVAILABLE
9
Mark
The future of brands : twenty-five visions
Basingstoke : Macmillan Press, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 F9
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 F9
8 WEEK LOAN
AVAILABLE
10
Mark
Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco, 1964-
London : Kogan Page, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.827 VAN
UNTIL CLOSING
ASK at the Reading Room
11
Mark
Romancing the customer : maximizing brand value through powerful relationship marketing
Temporal, Paul.
Singapore : John Wiley, 2001.
2001
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.55 T2
8 WEEK LOAN
AVAILABLE
12
Mark
Smart things to know about brands & branding.
Mariotti, John L., 1941-
Oxford : Capstone, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 M3
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 M3
8 WEEK LOAN
AVAILABLE
