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SUBJECTS (1-50 of 63)
Brand Name Products
1
Mark
  The 22 immutable laws of branding
Ries, Al.
London : HarperCollinsBusiness, 1999.  
1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.827 RIE  4 WEEK LOAN  AVAILABLE
2
Mark
  Ad value : twenty ways advertising works for brands

Oxford : Butterworth-Heinemann, 2003.  
2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 6161 B4 A1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 6161 B4 A1  8 WEEK LOAN  AVAILABLE
3
Mark
  Advertising & markets : a collection of seminal papers

Henley-on-Thames : NTC Publications, 1997.  
1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 A3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5821 A3  8 WEEK LOAN  AVAILABLE
4
Mark
  The advertising business : operations, creativity, media planning, integrated communications

Thousand Oaks, Calif. : Sage, 1999.  
1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5827 A3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5827 A3  8 WEEK LOAN  AVAILABLE
5
Mark
  Beating low cost competition : how premium brands can respond to cut-price rivals
Ryans, Adrian B., 1945-
Chichester ; Hoboken, N.J. : John Wiley & Sons, c2009.  
c2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.15 R9  8 WEEK LOAN  DUE 18-03-21
6
Mark
  Beyond branding : how the new values of transparency and integrity are changing the world of brands

London : Kogan Page, c2003.  
c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 B5  8 WEEK LOAN  AVAILABLE
7
Mark
  Brand building on the Internet
Lindström, Martin, 1970-
London : Kogan Page, 2000.  
2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1265 L7  8 WEEK LOAN  AVAILABLE
8
Mark
  Brand culture

London : Routledge, 2006.  
2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD69.B7 S362 2006  4 WEEK LOAN  AVAILABLE
9
Mark
  The brand gym : a practical workout for boosting brand and business.
Taylor, David, 1964-
Chichester : Wiley, c2003.  
c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 T2  8 WEEK LOAN  AVAILABLE
10
Mark
  Brand Hollywood : selling entertainment in a global media age
Grainge, Paul, 1972-
London : Routledge, 2008.  
2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  384.830973 GRA  4 WEEK LOAN  AVAILABLE
11
Mark
  Brand Hollywood selling entertainment in a global media age
Grainge, Paul, 1972-
London : Routledge, 2008. -Access this resource online
2008
EBOOKS
12
Mark
  Brand management : a theoretical and practical approach
Riezebos, H. J., 1960-
Harlow : Financial Times Prentice Hall, 2003.  
2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE
13
Mark
  Brand manners : how to create the self-confident organisation to live the brand
Pringle, Hamish.
Chichester : Wiley, 2001.  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 P9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 P9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 P9  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
14
Mark
  Brand new justice : how branding places and products can help the developing world
Anholt, Simon.
Amsterdam ; London : Elsevier Butterworth-Heinemann, 2005.  
2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.827 ANH  4 WEEK LOAN  AVAILABLE
15
Mark
  Brand sense : sensory secrets behind the stuff we buy
Lindström, Martin, 1970-
London : Kogan Page, 2010.  
2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 L7  4 WEEK LOAN  AVAILABLE
16
Mark
  Brandchild : remarkable insights into the minds of today's global kids and their relationships with
Lindström, Martin, 1970-
London : Kogan Page, 2003.  
2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 L7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 L7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 L7  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
17
Mark
  Branded : the buying and selling of teenagers
Quart, Alissa.
London : Arrow, 2003.  
2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 Q1  8 WEEK LOAN  AVAILABLE
18
Mark
  Branding : from brief to finished solution

Crans-Près-Céligny : RotoVision, c2002.  
c2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  OS 658.827 MON  4 WEEK LOAN  AVAILABLE
19
Mark
  Brands and branding

London : Profile, c2003.  
c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 B8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 69 B7 B8  4 WEEK LOAN  AVAILABLE
20
Mark
  Brands : the logos of the global economy.
Lury, Celia.
London : Routledge, 2004.  
2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 L9  8 WEEK LOAN  AVAILABLE
21
Mark
  Brands : the new wealth creators

Basingstoke : Macmillan, c1998.  
c1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 B8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 69 B7 B8  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 69 B7 B8  4 WEEK LOAN  AVAILABLE
22
Mark
  Brandstorm : surviving and thriving in the consumer-led marketplace
Nickles, Elizabeth.
New York ; Basingstoke : Palgrave Macmillan, 2012.  
2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1255 N6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1255 N6  8 WEEK LOAN  AVAILABLE
23
Mark
  Building the brand-driven business : operationalize your brand to drive profitable growth
Davis, Scott M., 1964-
San Francisco, Calif. : Jossey-Bass, c2002.  
c2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
24
Mark
  The business of brands
Miller, Jon, 1971-
Chichester : Wiley, c2004.  
c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.827 MIL  4 WEEK LOAN  AVAILABLE
25
Mark
  Complexity and marketing

Milton Keynes : Open University, 2001  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 C7  8 WEEK LOAN  AVAILABLE
26
Mark
  Concepting : creating successful brands in a communication-oriented era.
Rijkenberg, Jan.
Henley-on-Thames : World advertising research centre, 2001.  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.82 RIJ  4 WEEK LOAN  AVAILABLE
27
Mark
  The corporate brand
Ind, Nicholas.
Washington Square, N.Y. : New York University Press, 1997.  
1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 I3  8 WEEK LOAN  AVAILABLE
28
Mark
  Creating powerful brands.
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann, 2011.  
2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.827 CHE  4 WEEK LOAN  AVAILABLE
29
Mark
  Creating powerful brands.
De Chernatony, L. (Leslie)
Oxford : Butterworth-Heinemann, 2011. -Access this resource online
2011
EBOOKS
30
Mark
  Customize the brand : make it more desirable and profitable.
Nilson, Torsten H., 1949-
Chichester : Wiley, 2003.  
2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 N7  8 WEEK LOAN  AVAILABLE
31
Mark
  Design alliance : uniting print + Web design to create a total brand presence
Faimon, Peg, 1962-
Cincinnati, Ohio : North Light, 2004.  
2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  q TK 5105.888 F1  4 WEEK LOAN  AVAILABLE
32
Mark
  Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina.
Hoboken, N.J. : Wiley, 2013.  
2013
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  q HD 69 B7 W5  4 WEEK LOAN  AVAILABLE
33
Mark
  Developing brands with qualitative market research
Chandler, Jon.
London ; Thousand Oaks, CA : Sage, 2002. -Access this resource online
2002
EBOOKS
34
Mark
  eBrands : building an Internet business at breakneck speed.
Carpenter, Phil.
Boston, Mass. : Harvard Business School, 2000.  
2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.8270285467 CAR  4 WEEK LOAN  AVAILABLE
35
Mark
  The essential brand book : over 100 techniques to increase brand value.
Ellwood, Iain.
London : Kogan Page, 2000.  
2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 E4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 E4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 E4  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
36
Mark
  The fall of advertising and the rise of PR
Ries, Al.
New York : HarperBusiness, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 R5  8 WEEK LOAN  AVAILABLE
37
Mark
  Fashion brands : branding style from Armani to Zara.
Tungate, Mark, 1967-
London : Kogan Page, 2005.  
2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9940 A2 T9  8 WEEK LOAN  AVAILABLE
38
Mark
  From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann/Elsevier, 2006.  
2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
39
Mark
  The global brand : how to create and develop lasting brand value in the world market
Hollis, Nigel.
Basingstoke : Palgrave Macmillan, c2008.  
c2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
40
Mark
  How brands become icons : the principles of cultural branding
Holt, Douglas B., author.
Boston, Massachusetts : Harvard Business School Press, 2004. -Access this resource online
2004
EBOOKS
41
Mark
  IMC : the next generation : five steps for delivering value and measuring returns using market commu
Schultz, Don E.
New York : McGraw-Hill, c2004.  
c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 S3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 S3  8 WEEK LOAN  AVAILABLE
42
Mark
  Inclusive branding : the why and how of a holistic approach to brands
Schmidt, Klaus, 1946-
Basingstoke : Palgrave Macmillan, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 S3  8 WEEK LOAN  AVAILABLE
43
Mark
  Ingredient branding making the invisible visible
Kotler, Philip.
Heildelberg [Germany] ; New York : Springer, c2010. -Access this resource online
c2010
EBOOKS
44
Mark
  International marketing relationships
Bridgewater, Susan.
Basingstoke : Palgrave, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1416 B8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 1416 B8  8 WEEK LOAN  AVAILABLE
45
Mark
  Just good business : the strategic guide to aligning corporate responsibility and brand
McElhaney, Kellie A., 1966-
San Francisco : Berrett-Koehler Publishers, c2008. -Access this resource online
c2008
EBOOKS
46
Mark
  Kellogg on branding : the marketing faculty of the Kellogg School of Management

Hoboken, N.J. : Wiley, c2005. -Access this resource online
c2005
EBOOKS
47
Mark
  Luxury fashion branding : trends, tactics, techniques
Okonkwo, Uche.
Basingstoke : Palgrave Macmillan, 2007. -Access this resource online
2007
EBOOKS
48
Mark
  The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël.
London ; Philadelphia : Kogan Page, c2009.  
c2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
49
Mark
  The mental world of brands : mind, memory and brand success
Franzen, Giep.
Henley-on-Thames : World Advertising Research Centre, 2001.  
2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 F8  8 WEEK LOAN  AVAILABLE
50
Mark
  Meta-luxury : brands and the culture of excellence
Ricca, Manfredi.
New York : Palgrave Macmillan, 2012. -Access this resource online
2012
EBOOKS
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