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Author Ries, Al.
Title The fall of advertising and the rise of PR / Al Ries and Laura Ries.
Publication Info New York : HarperBusiness, 2002.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 R5  8 WEEK LOAN  AVAILABLE

Descript 295p.
ISBN 0060081988
Click on the terms below to find similar items in the catalogue
Author Ries, Al.
Subject Advertising.
Brand name products.
Public relations.
Alt author Ries, Laura.
Descript 295p.
ISBN 0060081988
Author Ries, Al.
Subject Advertising.
Brand name products.
Public relations.
Alt author Ries, Laura.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 R5  8 WEEK LOAN  AVAILABLE

Subject Advertising.
Brand name products.
Public relations.
Descript 295p.
Alt author Ries, Laura.
ISBN 0060081988

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