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BJL CLASSMARK
KDL CLASSMARK
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Record 39 of 63
Record:
Author
Holt, Douglas B., author.
Title
How brands become icons : the principles of cultural branding / Douglas B. Holt.
Publisher
Boston, Massachusetts : Harvard Business School Press, 2004.
Copyright date
©2004
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Descript
1 online resource (225 pages) : illustrations
Content
text
Media
computer
Carrier
online resource
Note
325 annual accesses. UkHlHU
ISBN
9781422163320 (e-book)
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Author
Holt, Douglas B., author.
Subject
Brand name products.
Branding (Marketing)
Business names.
Popular culture.
Descript
1 online resource (225 pages) : illustrations
Content
text
Media
computer
Carrier
online resource
Note
325 annual accesses. UkHlHU
ISBN
9781422163320 (e-book)
Author
Holt, Douglas B., author.
Subject
Brand name products.
Branding (Marketing)
Business names.
Popular culture.
Subject
Brand name products.
Branding (Marketing)
Business names.
Popular culture.
Descript
1 online resource (225 pages) : illustrations
Content
text
Media
computer
Carrier
online resource
Note
325 annual accesses. UkHlHU
ISBN
9781422163320 (e-book)
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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