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Author Schmidt, Klaus, 1946-
Title Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow.
Publication Info Basingstoke : Palgrave Macmillan, 2002.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 S3  8 WEEK LOAN  AVAILABLE

Descript 210p.
ISBN 0333980794
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Author Schmidt, Klaus, 1946-
Subject Business names.
Brand name products.
Trademarks.
Alt author Ludlow, Chris.
Descript 210p.
ISBN 0333980794
Author Schmidt, Klaus, 1946-
Subject Business names.
Brand name products.
Trademarks.
Alt author Ludlow, Chris.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 S3  8 WEEK LOAN  AVAILABLE

Subject Business names.
Brand name products.
Trademarks.
Descript 210p.
Alt author Ludlow, Chris.
ISBN 0333980794

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