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Author Saviolo, Stefania.
Title Lifestyle brands [electronic resource] : a guide to aspirational marketing / Stefania Saviolo, Antonio Marazza.
Publication Info Basingstoke : Palgrave Macmillan, 2013.



Descript xiv, 141 p. : ill.
ISBN 1137285931
9781137285935
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Author Saviolo, Stefania.
Subject Brand name products.
Branding (Marketing)
Relationship marketing.
Customer relations.
Alt author Marazza, Antonio.
Descript xiv, 141 p. : ill.
ISBN 1137285931
9781137285935
Author Saviolo, Stefania.
Subject Brand name products.
Branding (Marketing)
Relationship marketing.
Customer relations.
Alt author Marazza, Antonio.

Subject Brand name products.
Branding (Marketing)
Relationship marketing.
Customer relations.
Descript xiv, 141 p. : ill.
Alt author Marazza, Antonio.
ISBN 1137285931
9781137285935

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