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Author Keller, Kevin Lane, 1956-
Title Strategic brand management [electronic resource] : a European perspective / Kevin Lane Keller, Tony Apřia, Mats Georgson.
Publication Info Harlow : Financial Times Prentice Hall, 2012.
Edition 2nd ed.



Descript xxv, 940 p. : ill.
Edition 2nd ed.
Note Previous ed.: 2008.
ISBN 0273737880
9780273737889
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Author Keller, Kevin Lane, 1956-
Subject Brand name products -- Management.
Brand name products -- Europe -- Management.
Alt author Apřia, Tony.
Georgson, Mats.
Descript xxv, 940 p. : ill.
Edition 2nd ed.
Note Previous ed.: 2008.
ISBN 0273737880
9780273737889
Author Keller, Kevin Lane, 1956-
Subject Brand name products -- Management.
Brand name products -- Europe -- Management.
Alt author Apřia, Tony.
Georgson, Mats.

Subject Brand name products -- Management.
Brand name products -- Europe -- Management.
Descript xxv, 940 p. : ill.
Note Previous ed.: 2008.
Alt author Apřia, Tony.
Georgson, Mats.
ISBN 0273737880
9780273737889

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