| Descript |
xvi, 338 p. : ill. |
| Contents |
Part I Importance of Corporate Reputation: Corporate reputations: development, maintenance, change and repair; The meaning and measurement of corporate reputation; Measuring the impact of corporate reputation on stakeholder behavior.; Part II Developing a Corporate Reputation: Reputation and corporate social responsibility: a global view; Organizational identity, corporate social performance and corporate reputation: their roles in creating organizational attractiveness.; Part III Managing a Corporate Reputation: Employer branding, the psychological contract and the delicate art of expectation management and keeping promises; managing corporate reputations, strategic human resource management (SHRM) and negative capabilities; From applause to notoriety: organizational reputation and corporate governance; The role of the CEO and leadership branding - credibility not celebrity; The role of the news media in corporate reputation management; The impact of Web 2.0 and Enterprise 2.0 on corporate reputation: benefits, problems and prospects; Re-creating reputation through authentic interaction: using social media to connect with individual stakeholders.; Part IV Reputation Recovery: Corporate governance and corporate reputation: a disaster story; Corporate rebranding; Repairing damages to reputations: a relational and behavioral perspective; Index. |
| Note |
400 annual accesses. UkHlHU |
| ISBN |
9781409423270 (e-book) |
|
9780566092053 (hbk.) |
|
