Start Over Please hold this item Export MARC Display Return To Browse
 
     
Limit search to available items
Record 20 of 31
Record: Previous Record Next Record
Author Lilien, Gary L., 1946-
Title New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy.
Publication Info Reading, Mass. : Addison-Wesley, c1999.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 LIL  UNTIL CLOSING  ASK at the Reading Room

Descript 149p.
Note "Co-sponsored by ISBM, Institute for the Study of Business Markets.
ISBN 0321046439
0321046447
Click on the terms below to find similar items in the catalogue
Author Lilien, Gary L., 1946-
Subject Brand name products -- Management.
New products -- Management.
Alt author Rangaswamy, Arvind.
Descript 149p.
Note "Co-sponsored by ISBM, Institute for the Study of Business Markets.
ISBN 0321046439
0321046447
Author Lilien, Gary L., 1946-
Subject Brand name products -- Management.
New products -- Management.
Alt author Rangaswamy, Arvind.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 LIL  UNTIL CLOSING  ASK at the Reading Room

Subject Brand name products -- Management.
New products -- Management.
Descript 149p.
Note "Co-sponsored by ISBM, Institute for the Study of Business Markets.
Alt author Rangaswamy, Arvind.
ISBN 0321046439
0321046447

Links and services for this item: