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Author Kapferer, Jean-Noël.
Title The new strategic brand management : creating and sustaining brand equity long term.
Publication Info London : Kogan Page, 2004.
Edition 3rd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
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Descript 497p.
Edition 3rd ed.
ISBN 0749442832
9780749442835
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Author Kapferer, Jean-Noël.
Subject Brand name products -- Management.
Descript 497p.
Edition 3rd ed.
ISBN 0749442832
9780749442835
Author Kapferer, Jean-Noël.
Subject Brand name products -- Management.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE

Subject Brand name products -- Management.
Descript 497p.
ISBN 0749442832
9780749442835
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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