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Author Keller, Kevin Lane, 1956-
Title Strategic brand management : building, measuring and managing brand equity.
Publication Info Upper Saddle River, N.J. : Prentice Hall, 1998.


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 BJL Teaching Reserve  HD 69 B7 K2  UNTIL CLOSING  ASK at the Reading Room
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Descript 635, [118] p.
ISBN 0131201158
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Author Keller, Kevin Lane, 1956-
Subject Brand name products -- Management.
Descript 635, [118] p.
ISBN 0131201158
Author Keller, Kevin Lane, 1956-
Subject Brand name products -- Management.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HD 69 B7 K2  UNTIL CLOSING  ASK at the Reading Room

Subject Brand name products -- Management.
Descript 635, [118] p.
ISBN 0131201158
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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