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Author Adamson, Allen P.
Title Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson.
Alternative Title Brand simple
Publication Info New York : Palgrave Macmillan, 2006.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.827 ADA  4 WEEK LOAN  AVAILABLE

Descript 230p.
ISBN 1403974055
9781403974051
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Author Adamson, Allen P.
Subject Brand name products -- Philosophy.
Brand name products -- Planning.
Business names -- Philosophy.
Alternative Title Brand simple
Descript 230p.
ISBN 1403974055
9781403974051
Author Adamson, Allen P.
Subject Brand name products -- Philosophy.
Brand name products -- Planning.
Business names -- Philosophy.
Alternative Title Brand simple
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.827 ADA  4 WEEK LOAN  AVAILABLE

Subject Brand name products -- Philosophy.
Brand name products -- Planning.
Business names -- Philosophy.
Descript 230p.
ISBN 1403974055
9781403974051

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