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Author Laforet, Sylvie.
Title Managing brands : a contemporary perspective / Sylvie Laforet.
Publication Info Maidenhead, Berks. : McGraw-Hill Higher Education, c2010.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 L1  8 WEEK LOAN  AVAILABLE

Descript xxiv, 412 p. : ill. ; 27 cm.
ISBN 9780077117481 (pbk.)
0077117484 (pbk.)
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Author Laforet, Sylvie.
Subject Brand name products -- Management.
Brand name products -- Valuation.
Descript xxiv, 412 p. : ill. ; 27 cm.
ISBN 9780077117481 (pbk.)
0077117484 (pbk.)
Author Laforet, Sylvie.
Subject Brand name products -- Management.
Brand name products -- Valuation.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 L1  8 WEEK LOAN  AVAILABLE

Subject Brand name products -- Management.
Brand name products -- Valuation.
Descript xxiv, 412 p. : ill. ; 27 cm.
ISBN 9780077117481 (pbk.)
0077117484 (pbk.)

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