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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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SUBJECTS (1-4 of 4)
Brand Name Products Marketing Management
1
Mark
IMC : using advertising and promotion to build brands
Duncan, Tom (Thomas R.)
Boston, Mass. ; London : McGraw-Hill, c2002.
c2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 D9
8 WEEK LOAN
AVAILABLE
2
Mark
Principles of advertising and IMC
Duncan, Tom (Thomas R.)
Maidenhead : McGraw-Hill Education, 2005.
2005
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5821 D9
8 WEEK LOAN
AVAILABLE
3
Mark
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profi
New York, N.Y. : McGraw-Hill, c2003.
c2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.5 U4
8 WEEK LOAN
AVAILABLE
4
Mark
Warp-speed branding : the impact of technology on marketing.
Winkler, Agnieszka.
New York : John Wiley & Sons Inc., 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 W7
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.13 W7
8 WEEK LOAN
AVAILABLE
