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Author Adamson, Allen P.
Title Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson.
Alternative Title Brand simple
Publication Info New York : Palgrave Macmillan, 2006.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 ADA  UNTIL CLOSING  ASK at the Reading Room

Descript 230p.
ISBN 1403974055
9781403974051
Click on the terms below to find similar items in the catalogue
Author Adamson, Allen P.
Subject Brand name products -- Philosophy.
Brand name products -- Planning.
Business names -- Philosophy.
Alternative Title Brand simple
Descript 230p.
ISBN 1403974055
9781403974051
Author Adamson, Allen P.
Subject Brand name products -- Philosophy.
Brand name products -- Planning.
Business names -- Philosophy.
Alternative Title Brand simple
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 ADA  UNTIL CLOSING  ASK at the Reading Room

Subject Brand name products -- Philosophy.
Brand name products -- Planning.
Business names -- Philosophy.
Descript 230p.
ISBN 1403974055
9781403974051

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