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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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SUBJECTS (1-43 of 43)
Branding Marketing
1
Mark
Advertising 2.0 : social media marketing in a Web 2.0 world
Tuten, Tracy L., 1967-
Westport, Conn. ; London : Praeger, 2008.
2008
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 6146 I58 T9
8 WEEK LOAN
AVAILABLE
2
Mark
Advertising 2.0 : social media marketing in a web 2.0 world
Tuten, Tracy L., 1967-
Westport, Conn. : Praeger, 2008.
Access this resource online
2008
EBOOKS
3
Mark
The advertising effect : how to change behaviour
Ferrier, Adam, author.
South Melbourne, Victoria, Australia : Oxford University Press, 2014.
2014
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF5822 .F47 2014
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HF5822 .F47 2014
4 WEEK LOAN
AVAILABLE
4
Mark
Brand-driven innovation : strategies for development and design
Roscam-Abbing, Erik.
Lausanne ; Worthing : AVA Academia, 2010.
2010
BOOK
5
Mark
Branding for the public sector : creating, building and managing brands people will value
Temporal, Paul, author.
Chichester, West Sussex : Wiley, 2015.
Access this resource online
2015
EBOOKS
6
Mark
Brands and branding
London : Profile, c2003.
c2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD 69 B7 B8
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HD 69 B7 B8
4 WEEK LOAN
AVAILABLE
7
Mark
Brandstorm : surviving and thriving in the consumer-led marketplace
Nickles, Elizabeth.
New York ; Basingstoke : Palgrave Macmillan, 2012.
2012
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.1255 N6
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.1255 N6
8 WEEK LOAN
AVAILABLE
8
Mark
Buying Into Brand Marketing: Shaping Your Perceptions
Chicago, IL : Learning Seed, 2012.
Access this resource online
2012
VIDEO STREAM
9
Mark
The consumer mind : brand perception and the implication for marketers
Martinez, Pepe, 1960-
London : Kogan Page, 2012.
Access this resource online
2012
EBOOKS
10
Mark
Creating a sustainable brand : a guide to growing the sustainability top line
Campher, Henk, author.
London : Routledge, 2017.
Access this resource online
2017
EBOOKS
11
Mark
Cultural strategy : using innovative ideologies to build breakthrough brands
Holt, Douglas B., author.
Oxford, United Kingdom : Oxford University Press, 2010.
2010
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF5415.1255 .H65 2010
4 WEEK LOAN
AVAILABLE
12
Mark
Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina.
Hoboken, N.J. : Wiley, 2013.
2013
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
q HD 69 B7 W5
4 WEEK LOAN
DUE 07-05-24
13
Mark
Digital branding : a complete step-by-step guide to strategy, tactics and measurement
Rowles, Daniel.
London : KoganPage, 2014.
2014
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.1265 R8
4 WEEK LOAN
AVAILABLE
14
Mark
Fashion brands branding style from Armani to Zara
Tungate, Mark, 1967-
London : Kogan Page, 2012.
Access this resource online
2012
EBOOKS
15
Mark
Girlhood on Disney Channel : branding, celebrity, and femininity
Blue, Morgan Genevieve,
New York : Routledge, 2017.
Access this resource online
2017
EBOOKS
16
Mark
The global brand : how to create and develop lasting brand value in the world market
Hollis, Nigel.
Basingstoke : Palgrave Macmillan, c2008.
c2008
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 H7
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 H7
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 H7
8 WEEK LOAN
AVAILABLE
17
Mark
How brands become icons : the principles of cultural branding
Holt, Douglas B., author.
Boston, Massachusetts : Harvard Business School Press, 2004.
Access this resource online
2004
EBOOKS
18
Mark
Lifestyle brands a guide to aspirational marketing
Saviolo, Stefania.
Basingstoke : Palgrave Macmillan, 2013.
Access this resource online
2013
EBOOKS
19
Mark
Marketing communications : a brand narrative approach
Dahlén, Micael.
Chichester : Wiley, c2010.
c2010
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.123 D1
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HF 5415.123 D1
4 WEEK LOAN
AVAILABLE
20
Mark
Marketing semiotics : signs, strategies, and brand value
Oswald, Laura.
Oxford : Oxford University Press, 2012.
2012
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.802 OSW
UNTIL CLOSING
ASK at the Reading Room
21
Mark
Nation branding : concepts, issues, practice.
Dinnie, Keith
Amsterdam : Butterworth-Heinemann/Elsevier, 2008.
2008
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.122 D5
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.122 D5
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.122 D5
8 WEEK LOAN
AVAILABLE
Click to view copies/volumes at all libraries
22
Mark
Origination : the geographies of brands and branding
Pike, Andy, 1968- author.
Chichester, West Sussex : Wiley Blackwell, 2015.
Access this resource online
2015
EBOOKS
23
Mark
Paid attention : innovative advertising for a digital world
Yakob, Faris.
Philadelphia, PA : Kogan Page, 2015.
Access this resource online
2015
EBOOKS
24
Mark
Pharmaceuticals - where's the brand logic? : branding lessons and strategy
Moss, Giles David.
New York : Pharmaceutical Products Press, 2007.
2007
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 9665.5 M9
8 WEEK LOAN
AVAILABLE
25
Mark
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya.
Boston, Mass. : Harvard Business School Press, c2007.
c2007
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 K9
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 K9
8 WEEK LOAN
AVAILABLE
26
Mark
The professional's guide to business development : how to win business in the professional services
Newton, Stephen.
London : Kogan Page, c2013 .
Access this resource online
c2013
EBOOKS
27
Mark
Project branding : using marketing to win the hearts and minds of stakeholders.
Taylor, Peter, 1957-
[Minnetonka, Minn. ] : RMC Publications, 2014.
2014
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.1255 T2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.1255 T2
8 WEEK LOAN
AVAILABLE
28
Mark
Redskins : insult and brand
King, C. Richard, 1968-
Lincoln : University of Nebraska Press, [2016]
Access this resource online
2016
EBOOKS
29
Mark
Religion as brands : new perspectives on the marketization of religion and spirituality
Farnham : Ashgate, [2014]
2014
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HB 72 R3
8 WEEK LOAN
AVAILABLE
30
Mark
Research handbook on brand co-creation theory, practice and ethical implications
Cheltenham : Edward Elgar Publishing, 2022.
Access this resource online
2022
EBOOKS
31
Mark
Retail marketing and branding : a definitive guide to maximizing ROI
Perrey, Jesko.
Chichester, West Sussex : Wiley, c2011.
c2011
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.1255 P4
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.1255 P4
8 WEEK LOAN
AVAILABLE
32
Mark
Shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19
Kahn, Barbara E., author.
Philadelphia : University of Pennsylvania Press, [2021]
Access this resource online
2021
EBOOKS
33
Mark
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends,
Metz, Adam.
New York : McGraw-Hill Professional, 2011.
2011
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.5 M5
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.5 M5
8 WEEK LOAN
AVAILABLE
34
Mark
Strategic brand engagement : using HR and marketing to connect your brand customers, channel partner
Fisher, John G.
London ; Philadelphia, PA : Kogan Page, 2014.
Access this resource online
2014
EBOOKS
35
Mark
Tribal marketing, tribal branding : an expert guide to the brand co-creation process
Richardson, Brendan.
New York : Palgrave Macmillan, 2013.
Access this resource online
2013
EBOOKS
36
Mark
Tribal marketing, tribal branding : an expert guide to the brand co-creation process
Richardson, Brendan, author.
New York : Palgrave Macmillan, 2013.
2013
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415 R5
4 WEEK LOAN
AVAILABLE
37
Mark
Tweening the girl : the crystallization of the tween market
Coulter, Natalie, 1971-
New York : Peter Lang, 2014.
2014
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HC 79 C6 C8
8 WEEK LOAN
AVAILABLE
38
Mark
Unconscious branding : how neuroscience can empower (and inspire) marketing
Van Praet, Douglas.
Basingstoke : Palgrave Macmillan, 2012.
2012
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.32 V2
4 WEEK LOAN
AVAILABLE
39
Mark
We first : how brands and consumers use social media to build a better world
Mainwaring, Simon.
New York ; Basingstoke : Palgrave Macmillan, 2011.
2011
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 60 M2
8 WEEK LOAN
AVAILABLE
40
Mark
What is branding?
Healey, Matthew.
Crans-Près-Céligny ; Hove : RotoVision, 2010.
2010
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD 69 B7 H4
4 WEEK LOAN
AVAILABLE
Branding Marketing Case Studies
41
Mark
Campaigns that shook the world the evolution of public relations
Rogers, Danny, author.
London : KoganPage, 2015.
Access this resource online
2015
EBOOKS
42
Mark
Cultural strategy : using innovative ideologies to build breakthrough brands
Holt, Douglas B., author.
Oxford, United Kingdom : Oxford University Press, 2010.
2010
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF5415.1255 .H65 2010
4 WEEK LOAN
AVAILABLE
Branding Marketing Developing Countries
43
Mark
Brand management in emerging markets : theories and practices
Hershey, PA : Business Science Reference, [2014]
2014
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5415.15 B8
8 WEEK LOAN
AVAILABLE