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Author Heath, Robert, 1947-
Title The hidden power of advertising : how low involvement processing influences the way we choose brands.
Publication Info Henley-on-Thames : Admap publications, 2001.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5822 H4  8 WEEK LOAN  AVAILABLE

Descript 127p.
ISBN 1841160938
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Author Heath, Robert, 1947-
Series Admap monograph ; 7
Subject Advertising -- Psychological aspects.
Brand choice -- Psychological aspects.
Advertising -- Brand name products.
Subliminal advertising.
Descript 127p.
ISBN 1841160938
Author Heath, Robert, 1947-
Series Admap monograph ; 7
Subject Advertising -- Psychological aspects.
Brand choice -- Psychological aspects.
Advertising -- Brand name products.
Subliminal advertising.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5822 H4  8 WEEK LOAN  AVAILABLE

Subject Advertising -- Psychological aspects.
Brand choice -- Psychological aspects.
Advertising -- Brand name products.
Subliminal advertising.
Descript 127p.
ISBN 1841160938

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