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Author Van Tassel, Joan M.
Title Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield.
Publication Info Amsterdam ; London : Focal, c2010.


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Descript xiv, 417 p. : ill.
Contents CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology
Note 325 annual accesses. UkHlHU
ISBN 9781136031625 (e-book)
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Author Van Tassel, Joan M.
Subject Broadcasting -- Management.
Digital media -- Management.
Alt author Poe-Howfield, Lisa.
Descript xiv, 417 p. : ill.
Contents CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology
Note 325 annual accesses. UkHlHU
ISBN 9781136031625 (e-book)
Author Van Tassel, Joan M.
Subject Broadcasting -- Management.
Digital media -- Management.
Alt author Poe-Howfield, Lisa.

Subject Broadcasting -- Management.
Digital media -- Management.
Descript xiv, 417 p. : ill.
Contents CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology
Note 325 annual accesses. UkHlHU
Alt author Poe-Howfield, Lisa.
ISBN 9781136031625 (e-book)
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