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Author Gronstedt, Anders.
Title The customer century : lessons from world-class companies in integrated marketing and communications / Anders Gronstedt.
Publication Info New York ; London : Routledge, 2000.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5718 G8  8 WEEK LOAN  AVAILABLE

Descript 238p.
ISBN 0415921996
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Author Gronstedt, Anders.
Subject Business communication -- Case studies.
Communication in management -- Case studies.
Marketing -- Case studies.
Consumer satisfaction -- Case studies.
Descript 238p.
ISBN 0415921996
Author Gronstedt, Anders.
Subject Business communication -- Case studies.
Communication in management -- Case studies.
Marketing -- Case studies.
Consumer satisfaction -- Case studies.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5718 G8  8 WEEK LOAN  AVAILABLE

Subject Business communication -- Case studies.
Communication in management -- Case studies.
Marketing -- Case studies.
Consumer satisfaction -- Case studies.
Descript 238p.
ISBN 0415921996

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