LEADER 00000nam 2200241 a 4500 001 0324151977 007 t 008 040804s2002 enka r 000 eng d 020 0324151977 040 CURLBL 050 4 HF 5837 S2 082 04 659.113076|221 100 1 Sayre, Shay. 245 10 Campaign planner for promotion and IMC /|cShay Sayre. 250 2nd ed. 260 Cincinnati, Ohio :|bSouth-Western,|cc2002. 300 172p. 650 0 Advertising campaigns|vProblems, exercises, etc. 650 0 Sales promotion|vProblems, exercises, etc. 650 0 Communication in marketing|vProblems, exercises, etc.
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