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Author Ambler, Tim.
Title Marketing and the bottom line [electronic resource] : the marketing metrics to pump up cash flow / Tim Ambler.
Publication Info London : Financial Times Prentice Hall, 2003.
Edition 2nd ed.



Descript 320p.
Edition 2nd ed.
Note Previous ed.: 2000.
ISBN 1405870567 (e-book)
9781405870566 (e-book)
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Author Ambler, Tim.
Subject Marketing -- Cost effectiveness -- Measurement.
Corporate profits.
Descript 320p.
Edition 2nd ed.
Note Previous ed.: 2000.
ISBN 1405870567 (e-book)
9781405870566 (e-book)
Author Ambler, Tim.
Subject Marketing -- Cost effectiveness -- Measurement.
Corporate profits.

Subject Marketing -- Cost effectiveness -- Measurement.
Corporate profits.
Descript 320p.
Note Previous ed.: 2000.
ISBN 1405870567 (e-book)
9781405870566 (e-book)

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