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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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SUBJECTS (1-8 of 8)
Database Marketing
1
Mark
The customer loyalty solution : what works (and what doesn't) in customer loyalty programs.
Hughes, Arthur Middleton.
New York : McGraw-Hill, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.126 H8
8 WEEK LOAN
AVAILABLE
2
Mark
Customer relationship management : a databased approach
Kumar, V., 1957-
Hoboken, N.J. : Wiley, 2006.
2006
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.5 K9
8 WEEK LOAN
AVAILABLE
3
Mark
Desktop database marketing
Schmid, Jack.
Lincolnwood, Ill. : NTC Business Books, c1998.
c1998
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.126 S3
8 WEEK LOAN
AVAILABLE
4
Mark
Opt-in marketing : increase sales exponentially with consensual marketing
Roman, Ernan.
New York : McGraw-Hill, 2004.
2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.126 R7
8 WEEK LOAN
AVAILABLE
5
Mark
Optimal database marketing : strategy, development, and data mining
Drozdenko, Ronald G.
Thousand Oaks, Calif. : Sage Pub., c2002.
c2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.126 D7
8 WEEK LOAN
AVAILABLE
6
Mark
Principles of direct and database marketing
Tapp, Alan.
Harlow : Financial Times Prentice Hall, 2001.
2001
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.126 T1
8 WEEK LOAN
AVAILABLE
7
Mark
Principles of direct and database marketing.
Tapp, Alan.
New York : Financial Times, 2005.
2005
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.126 T1
8 WEEK LOAN
AVAILABLE
8
Mark
Strategic electronic marketing : managing e-business.
Kleindl, Brad Alan, 1955-
Cleveland, Ohio : Thomson/South-Western, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.1265 K6
8 WEEK LOAN
AVAILABLE
