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Title
The global market : developing a strategy to manage across borders / John Quelch, Rohit Deshpande, editors.
Publication Info
San Francisco : Jossey-Bass, c2004.
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HF 1416 G5
8 WEEK LOAN
AVAILABLE
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Descript
424p.
ISBN
0787968579
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Series
The Jossey-Bass business & management series
Subject
Export marketing -- Management.
International business enterprises -- Marketing.
Globalization.
Alt author
Quelch, John A.
Deshpandé, Rohit.
Descript
424p.
ISBN
0787968579
Series
The Jossey-Bass business & management series
Subject
Export marketing -- Management.
International business enterprises -- Marketing.
Globalization.
Alt author
Quelch, John A.
Deshpandé, Rohit.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 1416 G5
8 WEEK LOAN
AVAILABLE
Subject
Export marketing -- Management.
International business enterprises -- Marketing.
Globalization.
Descript
424p.
Alt author
Quelch, John A.
Deshpandé, Rohit.
ISBN
0787968579
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