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BJL CLASSMARK
KDL CLASSMARK
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KDL, Scarborough
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Record:
Author
McDonald, Malcolm.
Title
Marketing accountability [electronic resource] : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey.
Publication Info
London : Kogan Page, 2009.
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Descript
293p.
ISBN
9780749457525 (e-book)
074945752x (e-book)
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Author
McDonald, Malcolm.
Subject
Marketing -- Management.
Marketing -- Cost effectiveness.
Alt author
Mouncey, Peter.
Descript
293p.
ISBN
9780749457525 (e-book)
074945752x (e-book)
Author
McDonald, Malcolm.
Subject
Marketing -- Management.
Marketing -- Cost effectiveness.
Alt author
Mouncey, Peter.
Subject
Marketing -- Management.
Marketing -- Cost effectiveness.
Descript
293p.
Alt author
Mouncey, Peter.
ISBN
9780749457525 (e-book)
074945752x (e-book)
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