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Author Usunier, Jean-Claude.
Title Marketing across cultures.
Publisher Harlow, England : Pearson, 2013.
Edition Sixth edition / Jean-Claude Usunier, Julie Anne Lee.


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Descript xviii, 478 pages : illustrations (black and white)
Content text
still image
Media electronic resource
Carrier online resource
Edition Sixth edition / Jean-Claude Usunier, Julie Anne Lee.
Note Previous edition: 2009.
100 annual accesses. UkHlHU
ISBN 0273781022 no price
9780273781028 No price
0273757768
9780273757764
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Author Usunier, Jean-Claude.
Subject Export marketing -- Social aspects.
International business enterprises -- Social aspects.
Intercultural communication.
Marketing -- Cross-cultural studies.
Alt author Lee, Julie, 1948-
Descript xviii, 478 pages : illustrations (black and white)
Content text
still image
Media electronic resource
Carrier online resource
Edition Sixth edition / Jean-Claude Usunier, Julie Anne Lee.
Note Previous edition: 2009.
100 annual accesses. UkHlHU
ISBN 0273781022 no price
9780273781028 No price
0273757768
9780273757764
Author Usunier, Jean-Claude.
Subject Export marketing -- Social aspects.
International business enterprises -- Social aspects.
Intercultural communication.
Marketing -- Cross-cultural studies.
Alt author Lee, Julie, 1948-

Subject Export marketing -- Social aspects.
International business enterprises -- Social aspects.
Intercultural communication.
Marketing -- Cross-cultural studies.
Descript xviii, 478 pages : illustrations (black and white)
Content text
still image
Media electronic resource
Carrier online resource
Note Previous edition: 2009.
100 annual accesses. UkHlHU
Alt author Lee, Julie, 1948-
ISBN 0273781022 no price
9780273781028 No price
0273757768
9780273757764
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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