Marketing Dictionaries German : Wörterbuch der Werbung und des Marketing = Dictionary of advertising and marketing : Deutsch-Englisch, Englisch-Deutsch.; Gruber, Clemens M.
Wörterbuch der Werbung und des Marketing = Dictionary of advertising and marketing : Deutsch-Englisch
BJL ; HF 5803 G8
BOOK
1977
Marketing Econometric Models : Data-driven business models.; Weber, Alan.
Data-driven business models.
BJL ; HF 5415.125 W3
BOOK
2005
Marketing Encyclopedias
Companion encyclopedia of marketing / edited by Michael J. Baker.
BJL ; HF 5412 C7
BOOK
1995
The IEBM encyclopedia of marketing / edited by Michael J. Baker.
BJL ; HF 5412 I2
BOOK
2001
The informed student guide to marketing / edited by Philip J. Kitchen and Tony Proctor.
BJL ; HF 5412 I4
BOOK
2001
Wiley international encyclopedia of marketing / [editors-in-chief, Jagdish Sheth and Naresh Malhotra]
BJL
BOOK
2011
Marketing England Early Works To 1800 : The grounds of complaint of several merchants and other traders of the City of London, who are humble petitioners to the Honourable House of Commons, against the present managers of the East-India Company
The grounds of complaint of several merchants and other traders of the City of London, who are humble
Online materials
EBOOKS
1720?
Marketing Europe
Basic marketing / William D. Perreault ... [et al.].
BJL ; HF 5415.12 E8 B3
BOOK
2000
European business and marketing : strategic issues / Phil Harris and Frank McDonald.
BJL ; HF 5415.12 E8 H3
BOOK
1994
International marketing and purchasing of industrial goods : an interaction approach / by IMP Project
BJL ; HF 5415.12 E8 I6
BOOK
c1982
Principles of marketing / Philip Kotler ... [et al.].
BJL ; HF 5415 K8
BOOK
2001
Principles of marketing / Philip Kotler ... [et al.].
BJL ; HF 5415 K8
BOOK
2005
Marketing Europe Case Studies
European casebook on principles of marketing.
BJL
BOOK
1997
Marketing in Europe : case studies.
BJL
BOOK
1994
Principles and practice of marketing.
BJL ; HF 5415 J6
BOOK
2001
Principles and practice of marketing.
BJL ; HF 5415 J6
BOOK
2004
5 additional entries
Marketing Europe Central Management : Marketing strategies for central and eastern Europe / edited by Stewart Arnold, Petr Chadraba, Reiner Springer.
Marketing strategies for central and eastern Europe / edited by Stewart Arnold, Petr Chadraba, Reiner
BJL ; HF 5415.12 E8 M3
BOOK
2001
Marketing Europe Eastern : The Central and Eastern European markets : guideline for new business ventures / Petr Chadraba, editor.
The Central and Eastern European markets : guideline for new business ventures / Petr Chadraba, edito
BJL ; HF 3496.5 C3
BOOK
1995
Marketing Europe Eastern Management : Marketing strategies for central and eastern Europe / edited by Stewart Arnold, Petr Chadraba, Reiner Springer.
Marketing strategies for central and eastern Europe / edited by Stewart Arnold, Petr Chadraba, Reiner
BJL ; HF 5415.12 E8 M3
BOOK
2001
Marketing Europe Management
Competitive marketing strategy for Europe : developing, maintaining and defending competitive advanta
BJL ; HF 5415.12 E8 B8
BOOK
1994
Marketing management / Philip Kotler, Kevin Lane Keller.
BJL ; HF 5415.13 K8
BOOK
2016
Marketing management by Philip Kotler / Philip Kotler, Kevin Lane Keller.
Online materials
EBOOKS
2016
Marketing Europe Management Case Studies : Marketing management / Philip Kotler ... [et al.].
Marketing management / Philip Kotler ... [et al.].
BJL ; q HF 5415.13 K8
BOOK
2009
Marketing Europe Statistics : European marketing data and statistics 1996.; Euromonitor.
European marketing data and statistics 1996.
BJL ; q HA 1107 E8
BOOK
1996
Marketing European Economic Community Countries : International marketing and purchasing : a survey among marketing and purchasing executives in five European countries / edited by Peter W. Turnbull and Malcolm T. Cunningham in association with I.D. Ford and Elling Homse.
International marketing and purchasing : a survey among marketing and purchasing executives in five E
BJL ; HF 5415.12 E8 I6
BOOK
1981
Marketing European Union : European business and marketing / edited by Phil Harris and Frank McDonald.
European business and marketing / edited by Phil Harris and Frank McDonald.
BJL ; HF 5415.12 E8 E8
BOOK
2004
Marketing Evaluation Examinations Study Guides : Analysis and evaluation 2005-2006 / Wendy Lomax and Adam Raman.; Lomax, Wendy.
Analysis and evaluation 2005-2006 / Wendy Lomax and Adam Raman.
BJL ; q HF 5415.122 L8
BOOK
2005
Marketing Financial Aspects : Financial aspects of marketing.; Ward, Keith,
Financial aspects of marketing.
BJL
BOOK
1989
Marketing Forecasting
The future of marketing : critical 21st century perspectives / edited by Philip J. Kitchen.
BJL ; HF 5415 F9
BOOK
2003
Marketing apocalypse : eschatology, escapology, and the illusion of the end / edited by Stephen Brown
BJL ; HF 5415.122 M3
BOOK
1996
Marketing Great Britain
ATV marketing annual.
BJL ; q HA 1138 M6 A8
BOOK
1974
ATV marketing manual.
BJL ; q HA 1138 M6 A8
BOOK
1971
ATV marketing manuel.
BJL ; q HA 1138 M6 A8
BOOK
1979
Empire trade : a concise handbook to the markets of the British empire.
BJL ; HF 3504 W7
BOOK
1938
Marketing campaigns.
BJL ; HF 5415.13 C2
BOOK
c1998
Marketing Great Britain History
Rowntree and the marketing revolution, 1862-1969.
BJL ; HD 9200 G74 R8
BOOK
1995
Worlds apart : the market and the theater in Anglo-American thought, 1550-1750.
BJL ; PN 2585 A2
BOOK
c1986
Marketing Health Services : Marketing in the NHS : putting the patients first / by J. Owens and J. McGill.; Owens, John.
Marketing in the NHS : putting the patients first / by J. Owens and J. McGill.
BJL ; HV 688 G7 O9
BOOK
1993
Marketing History : Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.
Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.
BJL ; HF 5415 M3
BOOK
2010
Marketing Home Economics Great Britain History Juvenile Literature : Food / Kathleen Cox and Pat Hughes.; Cox, Kathleen.
Food / Kathleen Cox and Pat Hughes.
Education Resources
BOOK
1996
Marketing India
Agricultural marketing in India : annual report of the Directorate of Marketing and Inspection for th
BJL ; HD 9016 I32 I3
BOOK
1950
Beyond consumer marketing : sectoral marketing and emerging trends.
BJL ; HF 5415.12 I3 P2
BOOK
2004
Co-operative marketing of cotton : (a few case studies).
BJL ; HD 9086 I32 I3
BOOK
1965
Marketing in India.
BJL ; HF 5415.12 I3 G7
BOOK
1943
3 additional entries
Marketing India Forecasting : Beyond consumer marketing : sectoral marketing and emerging trends.; Panwar, J. S.,
Beyond consumer marketing : sectoral marketing and emerging trends.
BJL ; HF 5415.12 I3 P2
BOOK
2004
Marketing Information Systems : Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.; Peppers, Don.
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.
BJL ; HF 5415.5 P4
BOOK
c2004
Marketing Ireland Psychological Aspects : Signifying place : the semiotic realisation of place in Irish product marketing / Sheila Gaffey.; Gaffey, Sheila.
Signifying place : the semiotic realisation of place in Irish product marketing / Sheila Gaffey.
BJL ; HF5415.12.I73
BOOK
c2004
Marketing Islamic Countries : Emerging research on Islamic marketing and tourism in the global economy / Hatem El-Gohary, Birmingham City University Business School, UK & Cairo University Business School, Egypt, Riyad Eid, United Arab Emirates University -School of Business Economic, UAE & Tanta University Business School, Egypt.
Emerging research on Islamic marketing and tourism in the global economy / Hatem El-Gohary, Birmingha
BJL ; HF 5415.12 I74 E5
BOOK
2015
Marketing Islamic Countries Case Studies : Marketing in the emerging markets of Islamic countries / edited by Marin Marinov.
Marketing in the emerging markets of Islamic countries / edited by Marin Marinov.
BJL ; HF 5415.12 I74 M3
BOOK
2007
Marketing Japan
Industrial marketing in Japan.
BJL ; HF 5415.12 J3 I4
BOOK
1978
The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak.
BJL ; HF 5415.12 J3 K8
BOOK
1985
Relentless : the Japanese way of marketing / Johny K. Johansson and Ikujiro Nonaka.
BJL ; HF 1416.6 J3 J6
BOOK
1996
Marketing Japan Case Studies : Case studies in Japanese management / Parissa Haghiran, Philippe Gagnon.; Haghirian, Parissa,
Case studies in Japanese management / Parissa Haghiran, Philippe Gagnon.
Online materials ; HD70.J3 .C37 2011
EBOOKS
2011
Marketing Key Accounts
How come you can't identify your key customers? : the essential guide to key account selection / Pete
BJL ; HF 5438.8 K48 C5
BOOK
2002
Key account management : a complete action kit of tools and techniques for achieving profitable key s
BJL ; HF 5438.8 K48 C5
BOOK
c2004
Marketing Latin America Case Studies : Marketing in the emerging markets of Latin America.; Marinov, Marin,
Marketing in the emerging markets of Latin America.
BJL ; HF 5415.12 L3 M3
BOOK
c2005
Marketing Law And Legislation : International agency, distribution and licensing agreements / written and edited by Richard Christou.; Christou, Richard.
International agency, distribution and licensing agreements / written and edited by Richard Christou.
BJL ; K 1021 C5
BOOK
c1996
Marketing Law And Legislation European Economic Community Countries
EC distribution law.
BJL ; KJE 2079 G7
BOOK
1996
EU distribution law.
BJL ; KJE 2079 C7
BOOK
2005
Marketing Law And Legislation India
Agricultural Produce (Grading and Marking), Act, 1937 with rules, made upto 31st December, 1979.
BJL ; q HD 9016 I32 I3
BOOK
1982
Working of regulated markets in India : regulated markets.
BJL ; HD 9016 I32 I3
BOOK
1971
Marketing Management
The 20 Ps of marketing : a complete guide to marketing strategy / David Pearson.
Online materials
EBOOKS
2014
Basic marketing / William D. Perreault ... [et al.].
BJL ; HF 5415.12 E8 B3
BOOK
2000
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons.
BJL ; HF 5415.13 D1
BOOK
c2000
The buck starts here : profit - based sales and marketing made easy.
BJL
BOOK
1996
192 additional entries
Marketing Management Case Studies
Innovation in marketing / edited by Peter Doyle and Susan Bridgewater.
BJL ; HF 5415 I5
BOOK
1998
Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohamm
BJL ; HF 5415.13 A2
BOOK
2002
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly.
BJL ; HF 5415.13 P4
BOOK
2001
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
BJL ; HF 5415.13 P4
BOOK
c2004
7 additional entries
Marketing Management Congresses : Integrated communication : synergy of persuasive voices / edited by Esther Thorson, Jeri Moore.
Integrated communication : synergy of persuasive voices / edited by Esther Thorson, Jeri Moore.
BJL ; HF 5415.123 I6
BOOK
1996
Marketing Management Econometric Models : Technology and market structure : theory and history.; Sutton, John,
Technology and market structure : theory and history.
BJL ; HD 2326 S9
BOOK
c1998
Marketing Management Examinations Study Guides
Managing marketing performance 2005-2006 / Helen Meek ... [et al.].
BJL ; q HF 5415.13 M2
BOOK
2005
Strategic marketing decisions 2005-2006 / Isobel Doole and Robin Lowe.
BJL ; q HF 5415.135 D6
BOOK
2005
Strategic marketing in practice 2005-2006 / Ashok Ranchhod and Ebi Marandi.
BJL ; q HF 5415.13 R1
BOOK
2005
Marketing Management Handbooks Manuals Etc
Marketing management : a strategic decision-making approach.
BJL ; HF 5415.13 M3
BOOK
2013
The marketing plan handbook / Marian Burk Wood.
BJL ; HF5415.13 .W66
BOOK
2014
Marketing Management Mathematical Models
Marketing planning models / edited by A.A. Zoltners.
BJL ; HF 5415.13 M3
BOOK
1982
Quantitative analysis in marketing management.
BJL
BOOK
1998
Marketing Management Periodicals : Journal of marketing management (Helensburgh, Scotland)
Journal of marketing management [electronic resource].
Online materials ; HF5415.13
EJOURNALS
Marketing Management Research Methodology : Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadner and Lyn Richards.
Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadn
BJL ; HF 5415.13 A6
BOOK
2004
Marketing Management Statistical Methods : Quantitative analysis in marketing management.; Moutinho, Luiz.
Quantitative analysis in marketing management.
BJL
BOOK
1998
Marketing Mathematical Models
Bayesian statistics and marketing / Peter E. Rossi, Greg Allenby, Rob McCulloch.
BJL ; HF 5415.2 R8
BOOK
c2005
Marketing analytics : strategic models and metrics.
BJL ; HF 5415 S7
BOOK
c2013
Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle,
Online materials ; HF5415.2 .M35543 2017
EBOOKS
2017
Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle,
BJL ; HF5415.2 .M35543
BOOK
2017
Statistical modeling for management / Graeme D. Hutcheson, Luiz Moutinho.
BJL ; HF 5415 H9
BOOK
2008
Marketing Moral And Ethical Aspects
The ethical consumer / [edited by] Rob Harrison, Terry Newholm, Deirdre Shaw.
BJL ; HF 5415.32 E8
BOOK
2005
Explorations of marketing in society / Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [edito
BJL ; HF 5414 E9
BOOK
c2007
Marketing ethics : an international perspective.
BJL ; HF 5387 S3
BOOK
1998
Marketing ethics & society / Lynne Eagle & Stephan Dahl.
Online materials ; HF5415
EBOOKS
2015
2 additional entries
Marketing Periodicals
Campaign.
BJL ; q HF 5801 C186
PERIODICAL
2006-
Marketing.
BJL ; q HF 5410 M345
PERIODICAL
2015
Marketing science [electronic resource].
Online materials ; HF5410
EJOURNALS
Marketing theory [electronic resource].
Online materials ; HF5410 .M395
EJOURNALS
c2001-
PR week.
BJL ; q HD 59 P895
PERIODICAL
2006-
Marketing Philosophy : Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.
Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.
BJL ; HF 5415 M3
BOOK
2010
Marketing Philosophy History : Marketing discourse [electronic resource] : a critical perspective / Per Skålén, Martin Fougère and Markus Fellesson.; Skålén, Per.
Marketing discourse [electronic resource] : a critical perspective / Per Skålén, Martin Fougère and
Online materials
EBOOKS
2008