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Title Buying Into Brand Marketing: Shaping Your Perceptions [electronic resource] / by Kevin McCarthy
Publication Info Chicago, IL : Learning Seed, 2012.


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Descript 1 online resource (28 min.)
002753
Note Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products.
In English.
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Subject Social Sciences -- Business & Economics -- Marketing Strategy
Business enterprises
Marketing and advertising
Branding (Marketing)
Alt author McCarthy, Kevin Director.
McCarthy, Kevin Producer.
Descript 1 online resource (28 min.)
002753
Note Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products.
In English.
Subject Social Sciences -- Business & Economics -- Marketing Strategy
Business enterprises
Marketing and advertising
Branding (Marketing)
Alt author McCarthy, Kevin Director.
McCarthy, Kevin Producer.

Subject Social Sciences -- Business & Economics -- Marketing Strategy
Business enterprises
Marketing and advertising
Branding (Marketing)
Descript 1 online resource (28 min.)
002753
Note Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products.
In English.
Alt author McCarthy, Kevin Director.
McCarthy, Kevin Producer.
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Click link and copy URL from browser navigation toolbar

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