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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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SUBJECTS (1-11 of 11)
Marketing Research Methodology
1
Mark
The international handbook of market research techniques
London : Kogan Page in association with MRS, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.83 BIR
UNTIL CLOSING
ASK at the Reading Room
2
Mark
The market research toolbox : a concise guide for beginners.
McQuarrie, Edward F.
Thousand Oaks, Calif. : Sage Publications, 1996.
1996
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.2 M1
8 WEEK LOAN
AVAILABLE
3
Mark
Marketing research : an applied approach
Malhotra, Naresh K.
Harlow : Pearson Education, c2003.
c2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
HF 5415.2 M2
UNTIL CLOSING
ASK at the Reading Room
4
Mark
Marketing research : an applied orientation
Malhotra, Naresh K.
Boston, Mass. ; London : Pearson, c2010.
c2010
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.2 M2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.2 M2
8 WEEK LOAN
AVAILABLE
5
Mark
Marketing research : an international approach
Schmidt, Marcus, 1959-
Harlow : Prentice Hall/Financial Times, 2006.
2006
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.2 S3
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.2 S3
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.2 S3
8 WEEK LOAN
AVAILABLE
6
Mark
The practice of market and social research : an introduction
McGivern, Yvonne, author.
Harlow : Financial Times Prentice Hall, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.2 M1
4 WEEK LOAN
AVAILABLE
7
Mark
Qualitative research methods in public relations and marketing communications
Daymon, Christine, 1952-
London : Routledge, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59 D2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 59 D2
8 WEEK LOAN
AVAILABLE
8
Mark
Qualitative research methods in public relations and marketing communications
Daymon, Christine, 1952-
London : Routledge, 2011.
2011
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59 D2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 59 D2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 59 D2
8 WEEK LOAN
AVAILABLE
Click to view copies/volumes at all libraries
9
Mark
Qualitative research methods in public relations and marketing communications
Daymon, Christine, 1952-
London : Routledge, 2011.
Access this resource online
2011
EBOOKS
10
Mark
Quantitative methods in marketing
London : International Thomson Business, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.2 Q1
4 WEEK LOAN
AVAILABLE
BJL Reading Room 1st floor HDC
HF 5415.2 Q1
4 WEEK LOAN
AVAILABLE
11
Mark
Questionnaire design : how to plan, structure and write survey material for effective market researc
Brace, Ian, 1949-
London : Kogan Page, 2004.
2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.3 B7
8 WEEK LOAN
AVAILABLE