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SUBJECTS (1-11 of 11)
Marketing Research Methodology
1
Mark
  The international handbook of market research techniques

London : Kogan Page in association with MRS, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.83 BIR  UNTIL CLOSING  ASK at the Reading Room
2
Mark
  The market research toolbox : a concise guide for beginners.
McQuarrie, Edward F.
Thousand Oaks, Calif. : Sage Publications, 1996.   		1996
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 M1  8 WEEK LOAN  AVAILABLE
3
Mark
  Marketing research : an applied approach
Malhotra, Naresh K.
Harlow : Pearson Education, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5415.2 M2  UNTIL CLOSING  ASK at the Reading Room
4
Mark
  Marketing research : an applied orientation
Malhotra, Naresh K.
Boston, Mass. ; London : Pearson, c2010.   		c2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 M2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.2 M2  8 WEEK LOAN  AVAILABLE
5
Mark
  Marketing research : an international approach
Schmidt, Marcus, 1959-
Harlow : Prentice Hall/Financial Times, 2006.   		2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 S3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.2 S3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.2 S3  8 WEEK LOAN  AVAILABLE
6
Mark
  The practice of market and social research : an introduction
McGivern, Yvonne, author.
Harlow : Financial Times Prentice Hall, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.2 M1  4 WEEK LOAN  AVAILABLE
7
Mark
  Qualitative research methods in public relations and marketing communications
Daymon, Christine, 1952-
London : Routledge, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 59 D2  8 WEEK LOAN  AVAILABLE
8
Mark
  Qualitative research methods in public relations and marketing communications
Daymon, Christine, 1952-
London : Routledge, 2011.   		2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 59 D2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 59 D2  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
9
Mark
  Qualitative research methods in public relations and marketing communications
Daymon, Christine, 1952-
London : Routledge, 2011. -Access this resource online 		2011
EBOOKS
10
Mark
  Quantitative methods in marketing

London : International Thomson Business, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.2 Q1  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.2 Q1  4 WEEK LOAN  AVAILABLE
11
Mark
  Questionnaire design : how to plan, structure and write survey material for effective market researc
Brace, Ian, 1949-
London : Kogan Page, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.3 B7  8 WEEK LOAN  AVAILABLE
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