Marketing Problems Exercises Etc
Essentials of marketing.
BJL ; HF 5415 B6
BOOK
2000
Essentials of marketing / Jim Blythe.
BJL ; HF 5415 B6
BOOK
c2005
Marketing Psychological Aspects
Building brands & believers : how to connect with consumers using archetypes.
BJL ; HF 5415.3 W4
BOOK
2002
Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch
BJL ; HF 5415.525 H7
BOOK
c2000
The consumer mind : brand perception and the implication for marketers / Pepe Martinez.
Online materials
EBOOKS
2012
Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown.
BJL ; HF 5415.32 F7
BOOK
1998
6 additional entries
Marketing Psychological Aspects Periodicals : Psychology & marketing (Online)
Psychology & marketing [electronic resource].
Online materials ; HF5415.34 .P782
EJOURNALS
Marketing Religious Aspects Islam : Emerging research on Islamic marketing and tourism in the global economy / Hatem El-Gohary, Birmingham City University Business School, UK & Cairo University Business School, Egypt, Riyad Eid, United Arab Emirates University -School of Business Economic, UAE & Tanta University Business School, Egypt.
Emerging research on Islamic marketing and tourism in the global economy / Hatem El-Gohary, Birmingha
BJL ; HF 5415.12 I74 E5
BOOK
2015
Marketing Research
Advanced methods of marketing research / edited by Richard P. Bagozzi.
BJL ; HF 5415.2 A2
BOOK
1994
Applied consumer behaviour.
BJL ; HF 5415.32 E9
BOOK
1996
The art & science of interpreting market research evidence / D. V. L. Smith and J. H. Fletcher.
BJL ; HF 5415.2 S6
BOOK
c2004
Basic marketing research.
BJL ; HF 5415.2 C5
BOOK
2001
82 additional entries
Marketing Research Case Studies
Market research in action / Michael Roe.
BJL ; HF 5415.2 R6
BOOK
2004
Marketing research : measurement and method.
BJL
BOOK
1993
Marketing Research Computer Network Resources
The handbook of online and social media research : tools and techniques for market researchers / Ray
BJL ; HF 5415.2 P8
BOOK
2010
Internet marketing intelligence : research tools, techniques, and resources.
BJL ; HF 5415.2 F7
BOOK
2003
Marketing Research Congresses : Seminar on Advertising, Sponsorship, and Promotions : understanding and measuring the effectiveness of commercial communication : Madrid (Spain), 15th-17th March 1995.; Seminar on Advertising, Sponsorship, and Promotions
Seminar on Advertising, Sponsorship, and Promotions : understanding and measuring the effectiveness o
BJL ; HF 5802.5 S4
BOOK
1995
Marketing Research Data Processing
Bringing geographical information systems into business.
BJL ; HF 5548.2 G7
BOOK
2000
Internet marketing intelligence : research tools, techniques, and resources.
BJL ; HF 5415.2 F7
BOOK
2003
Marketing Research Europe : Consumer behaviour : a European perspective / Gerrit Antonides and W. Fred van Raaij.; Antonides, Gerrit,
Consumer behaviour : a European perspective / Gerrit Antonides and W. Fred van Raaij.
BJL ; HF 5415.33 E8 A6
BOOK
1998
Marketing Research Europe Information Resources : The guide : the European directory of marketing research sources.
The guide : the European directory of marketing research sources.
BJL
BOOK
1997
Marketing Research Handbooks Manuals Etc : Handbook of customer satisfaction and loyalty measurement / Nigel Hill and Jim Alexander.; Hill, Nigel,
Handbook of customer satisfaction and loyalty measurement / Nigel Hill and Jim Alexander.
BJL ; HF 5415.335 H6
BOOK
c2000
Marketing Research India : New perspectives in marketing.; National Council of Applied Economic Research.
New perspectives in marketing.
BJL ; HF 5415.12 I3 N2
BOOK
1972
Marketing Research Malaysia : A study on consumer preferences for locally produced food products : report for Japan International Cooperation Agency / Jariah Masud ... [et al.].
A study on consumer preferences for locally produced food products : report for Japan International C
South East Asian Collection ; HD 9016 M22 S9
BOOK
c2003
Marketing Research Management : Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.; Mentzer, John T.
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.
BJL ; HF5415.2
BOOK
c2005
Marketing Research Mathematical Models
Bayesian statistics and marketing / Peter E. Rossi, Greg Allenby, Rob McCulloch.
BJL ; HF 5415.2 R8
BOOK
c2005
Quantitative models in marketing research / Philip Hans Franses and Richard Paap.
BJL ; HF5415.2
BOOK
2001
Marketing Research Methodology
The international handbook of market research techniques / edited by Robin J Birn.
BJL ; HF5415.2
BOOK
2002
The market research toolbox : a concise guide for beginners.
BJL ; HF 5415.2 M1
BOOK
1996
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.
BJL ; HF 5415.2 M2
BOOK
c2003
Marketing research : an applied orientation / Naresh K. Malhotra.
BJL ; HF 5415.2 M2
BOOK
c2010
7 additional entries
Marketing Research Social Aspects : Marketing and consumer research in the public interest / Ronald Paul Hill, editor.
Marketing and consumer research in the public interest / Ronald Paul Hill, editor.
BJL ; HF 5415.2 M3
BOOK
c1996
Marketing Research Statistical Methods : Statistics for marketing and consumer research / Mario Mazzocchi.; Mazzocchi, Mario.
Statistics for marketing and consumer research / Mario Mazzocchi.
BJL ; HF 5415.2 M4
BOOK
2008
Marketing Research Statistical Methods Handbooks Manuals Etc : Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Vol.4 / Gordon C. Bruner II, Paul J. Hensel, Karen E. James.; Bruner, Gordon C.,
Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising.
BJL ; HF 5415.3 B8
BOOK
c2005
Marketing Research United States
Consuming kids : protecting our children from the onslaught of marketing and advertising / Susan Linn
BJL ; HF5415.32
BOOK
c2005
Consuming kids : the hostile takeover of childhood.
BJL ; HF 5415.33 U5 L7
BOOK
c2004
Marketing Russia Federation : Brokers and bureaucrats : building market institutions in Russia.; Frye, Timothy.
Brokers and bureaucrats : building market institutions in Russia.
BJL ; HF 5415.12 R9 F9
BOOK
c2000
Marketing Social Aspects
Cross-cultural marketing : theory, practice and relevance / Dawn Burton.
BJL ; HF 5415 B9
BOOK
2009
Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Dougl
BJL ; HF5415.1255 .H65 2010
BOOK
2010
The Disneyization of society / Alan Bryman.
BJL ; HC 79 C6 B9
BOOK
2004
Explorations of marketing in society / Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [edito
BJL ; HF 5414 E9
BOOK
c2007
11 additional entries
Marketing Social Aspects United States History : Selling culture : magazines, markets, and class at the turn of the century.; Ohmann, Richard.
Selling culture : magazines, markets, and class at the turn of the century.
BJL ; HF 5813 U5 O3
BOOK
1998
Marketing South Africa : Marketing success stories / edited by M. Cant and R. Machado.
Marketing success stories / edited by M. Cant and R. Machado.
BJL
BOOK
2002
Marketing Statistical Methods
Handbook of partial least squares : concepts, methods and applications / Vincenzo Esposito Vinzi ...
BJL ; QA 275 H2
BOOK
2010
Marketing analytics : strategic models and metrics.
BJL ; HF 5415 S7
BOOK
c2013
Statistical modeling for management / Graeme D. Hutcheson, Luiz Moutinho.
BJL ; HF 5415 H9
BOOK
2008
Marketing Statistics : International marketing data and statistics 1996.; Euromonitor.
International marketing data and statistics 1996.
BJL ; q HA 155 E8
BOOK
1996
Marketing Study And Teaching Australia : Introduction to marketing / Susan Dann, Stephen Dann.; Dann, Susan J.
Introduction to marketing / Susan Dann, Stephen Dann.
BJL ; HF 5415 D1
BOOK
2004
Marketing Technique : Marketing strategy.; Blythe, Jim.
Marketing strategy.
BJL ; HF 5415.13 B6
BOOK
c2003
Marketing Technological Innovations
AI strategy for sales and marketing : connecting marketing, sales and customer experience / Katie Kin
BJL ; HF5415 .K52
BOOK
2022
Digital disruption in marketing and communications : a strategic and organizational approach / Edoard
BJL ; HF5415.13 .M3195
BOOK
2021
Warp-speed branding : the impact of technology on marketing.
BJL ; HF 5415.13 W7
BOOK
1999
Marketing Textbooks : Marketing : an introduction / Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan.; Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan.
BJL ; HF 5415 A7
BOOK
2015
Marketing United States
Advertising and marketing to the new majority / Gail Baker Woods.
BJL ; HF 5813 U5 B1
BOOK
c1995
Applications in basic marketing : clippings from the popular business press / [edited by] William D.
BJL ; HF 5415.1 A6
BOOK
c2005
Brands, consumers, symbols, and research : Sidney J. Levy on marketing / compiled by Dennis W. Rook.
BJL ; HF 5415.1 L6
BOOK
c1999
Just ask a woman : cracking the code of what women want and how they buy.
BJL ; HF 5415.33 U5 Q7
BOOK
c2003
3 additional entries
Marketing United States Case Studies
Advertising and marketing to the new majority / Gail Baker Woods.
BJL ; HF 5813 U5 B1
BOOK
c1995
Marketing mistakes and successes.
BJL ; HF 5415.1 H3
BOOK
2001
Marketing mistakes and successes.
BJL ; HF 5415.1 H3
BOOK
2004
Marketing United States History 20th Century : The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.; Frank, Thomas,
The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Fra
BJL ; HF 5415.1 F8
BOOK
1997
Marketing United States Management
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
BJL ; HF 5415.13 L5
BOOK
2002
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
BJL ; HF 5415.13 L5
BOOK
c2005
The co-marketing solution : strategic marketing through better branding, improved trade relationships
BJL ; HF 5415.13 C5
BOOK
2000
Marketing Vertical Law And Legislation Great Britain : The Competition Act 1998 : vertical agreements and restraints.; Great Britain.
The Competition Act 1998 : vertical agreements and restraints.
BJL ; q KD 264 O3
BOOK
2000
Marketing Vocational Guidance
Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart.
BJL
BOOK
1999
Marketing : real people, real decisions / Michael R. Solomon ... [et al.].
BJL ; HF 5415.35 M3
BOOK
c2009
Marketing : real people, real decisions / Solomon, Marshall, Stuart, Barnes, Mitchell.
Online materials
EBOOKS
2013
Marketman John 1680
The Full and true relation of all the proceedings at the assizes holden at Chelmsford, for the counti
Online materials
EBOOKS
1680
The true narrative f [sic] the execution of John Marketman, chyrnrgian [sic], of Westham in Essex, :
Online materials
EBOOKS
1680
The true narrative of the execution of John Marketman, chyrnrgian [sic], of Westham in Essex, : for c
Online materials
EBOOKS
1680
The True narrative of the execution of John Marketman, chyrnrgian [sic], of Westham in Essex : for co
Online materials
EBOOKS
1680?
Marketplaces England Canterbury Early Works To 1800 : A True relation or accompt of the whole procedure between the Corporation at Canterbury, and Mr. John Somner, concerning the New-Market- House there; Somner, John.
A True relation or accompt of the whole procedure between the Corporation at Canterbury, and Mr. John
Online materials
EBOOKS
1666
Markets
Business and microeconomics : an introduction to the market economy.
BJL
BOOK
1994
Ethics, markets and policy : the structure of market ethics.
BJL ; HF 5387 S9
BOOK
1989
How markets work : disequilibrium, entrepreneurship and discovery.
BJL ; HB 615 K6
BOOK
1997
Liberalism, justice, and markets : a critique of liberal equality.
BJL ; JC 574 M1
BOOK
1998
11 additional entries
Markets Africa West Congresses : The development of indigenous trade and markets in West Africa : studies presented and discussed at the Tenth International African Seminar at Fourah Bay College, Freetown, December 1969 / edited with an introduction by Claude Meillassoux ; foreword by Daryll Forde.; International African Seminar
The development of indigenous trade and markets in West Africa : studies presented and discussed at t
BJL, Departmental Locations
; HF 3872 I6
BOOK
1971
Markets Basle Stadt : Die Basler Markthalle : eine betriebs- und volkswirtschaftliche Untersuchung:Inaugural-Dissertation.; Wossmer, Werner.
Die Basler Markthalle : eine betriebs- und volkswirtschaftliche Untersuchung:Inaugural-Dissertation.
BJL ; HF 5474 S92 B32
BOOK
1953
Markets Bosnia And Herzegovina : European Moslems : economy and ethnicity in Western Bosnia.; Lockwood, William G.
European Moslems : economy and ethnicity in Western Bosnia.
BJL ; DR 1674 M87 L8
BOOK
1975
Markets England Early Works To 1800
A brief of the papers touching a market petitioned for to be held in Clements Inne Fields, as it stoo
Online materials
EBOOKS
1654
Calendarium astrologicum: or, An almanack for the year of our Lord God, MDCLXXVI. : It being the biss
Online materials
EBOOKS
1676
Calendarium astrologium: or, An almanack for the year of our Lord God, 1681. : It being the first aft
Online materials
EBOOKS
1681
The compleat book of knowledge: treating of the wisdom of the antients : and shewing the various and
Online materials
EBOOKS
1698
13 additional entries
Markets England Exeter Region History : Local markets and regional trade in medieval Exeter.; Kowaleski, Maryanne.
Local markets and regional trade in medieval Exeter.
BJL ; HF 3520 E95 K8
BOOK
1995
Markets England History : Going to market : women, trade and social relations in early modern English towns, c. 1550-1650 / David Pennington.; Pennington, David,
Going to market : women, trade and social relations in early modern English towns, c. 1550-1650 / Dav
Online materials ; HF3515 .P36 2015
EBOOKS
2015
Markets England London
Act of Common Council for the settlement and well-ordering of the several publick markets within the
Online materials
EBOOKS
1690
By the King : a proclamation for the keeping of markets to supply the city of London with provisions,
Online materials
EBOOKS
1666
The city of Londons rejoinder to Mr. Attorney General's replication in the Quo warranto brought by hi
Online materials
EBOOKS
1682
A Common Councell holden in the chamber of the Guild-hall of the city of London, the eighth day of Ju
Online materials
EBOOKS
1657
2 additional entries
Markets England London Early Works To 1800
Commune concilium tentum in camera Guihald : Ciuit' London, vicesimo di Iulii anno regni Regis Caroli
Online materials
EBOOKS
1631
Commune concilium tentum in camera Guihald : Ciuit' London, vicesimo die Iulii anno regni Regis Carol
Online materials
EBOOKS
1631
By the King, a proclamation for the keeping of markets to supply the city of London with provisions,
Online materials
EBOOKS
1666
By the Mayor
Online materials
EBOOKS
1576
4 additional entries
Markets England Oxford Early Works To 1800
Orders made and set downe by the iustices of peace, at the generall sessions of the peace, holden at
Online materials
EBOOKS
1614
A proclamation, for the well ordering of the market in the cittie of Oxford : and for the redresse of
Online materials
EBOOKS
1634
Markets Europe
The great reversal : how America gave up on free markets / Thomas Philippon.
Online materials ; HB95 .P45 2019
EBOOKS
2019
The great reversal : how America gave up on free markets / Thomas Philippon.
BJL ; HB95 .P53
BOOK
2019