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Author Contois, Emily J. H. author
Title Diners, dudes, and diets how gender and power collide in food media and culture Emily J.H. Contois
Publisher Chapel Hill University of North Carolina Press 2020


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Descript 1 online resource illustrations
Content text txt
Media computer c
Carrier online resource cr
Contents Preface: these are the stakes -- Introduction: gender, consumption, and the Great Recession era of corporate food marketing -- Crafting dude food media: from advertising to men's cookbooks -- Creating a dude chef: Food Network's Guy Fieri -- Producing food for dudes: the masculinization of diet soda & yogurt -- Marketing diets to dudes: health, bodies & selves on Weight Watchers -- Conclusion: dude, what happened?
ISBN 9781469660769 electronic bk.
1469660768 electronic bk.
9781469660752 electronic bk.
146966075X electronic bk.
9781469660738
1469660733
9781469660745
1469660741
 Click on the terms below to find similar items in the catalogue
Author Contois, Emily J. H. author
Series Studies in United States culture
Studies in United States culture.
Subject Men -- United States -- Social life and customs -- 21st century.
Food habits -- United States -- History -- 21st century.
Men in advertising -- United States -- History -- 21st century.
Advertising -- Food -- United States -- History -- 21st century.
Descript 1 online resource illustrations
Content text txt
Media computer c
Carrier online resource cr
Contents Preface: these are the stakes -- Introduction: gender, consumption, and the Great Recession era of corporate food marketing -- Crafting dude food media: from advertising to men's cookbooks -- Creating a dude chef: Food Network's Guy Fieri -- Producing food for dudes: the masculinization of diet soda & yogurt -- Marketing diets to dudes: health, bodies & selves on Weight Watchers -- Conclusion: dude, what happened?
ISBN 9781469660769 electronic bk.
1469660768 electronic bk.
9781469660752 electronic bk.
146966075X electronic bk.
9781469660738
1469660733
9781469660745
1469660741
Author Contois, Emily J. H. author
Series Studies in United States culture
Studies in United States culture.
Subject Men -- United States -- Social life and customs -- 21st century.
Food habits -- United States -- History -- 21st century.
Men in advertising -- United States -- History -- 21st century.
Advertising -- Food -- United States -- History -- 21st century.

Subject Men -- United States -- Social life and customs -- 21st century.
Food habits -- United States -- History -- 21st century.
Men in advertising -- United States -- History -- 21st century.
Advertising -- Food -- United States -- History -- 21st century.
Descript 1 online resource illustrations
Content text txt
Media computer c
Carrier online resource cr
Contents Preface: these are the stakes -- Introduction: gender, consumption, and the Great Recession era of corporate food marketing -- Crafting dude food media: from advertising to men's cookbooks -- Creating a dude chef: Food Network's Guy Fieri -- Producing food for dudes: the masculinization of diet soda & yogurt -- Marketing diets to dudes: health, bodies & selves on Weight Watchers -- Conclusion: dude, what happened?
ISBN 9781469660769 electronic bk.
1469660768 electronic bk.
9781469660752 electronic bk.
146966075X electronic bk.
9781469660738
1469660733
9781469660745
1469660741
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