Descript |
1 online resource illustrations |
Content |
text txt |
Media |
computer c |
Carrier |
online resource cr |
Contents |
Preface: these are the stakes -- Introduction: gender, consumption, and the Great Recession era of corporate food marketing -- Crafting dude food media: from advertising to men's cookbooks -- Creating a dude chef: Food Network's Guy Fieri -- Producing food for dudes: the masculinization of diet soda & yogurt -- Marketing diets to dudes: health, bodies & selves on Weight Watchers -- Conclusion: dude, what happened? |
ISBN |
9781469660769 electronic bk. |
|
1469660768 electronic bk. |
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9781469660752 electronic bk. |
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146966075X electronic bk. |
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9781469660738 |
|
1469660733 |
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9781469660745 |
|
1469660741 |
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