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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Chaston, Ian.
Title
Boomer marketing : selling to a recession resistant market / Ian Chaston.
Publication Info
London : Routledge, 2009.
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STATUS
BJL Teaching Reserve
658.804 CHA
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Descript
265p.
ISBN
0415489628 (hbk.)
9780415489621 (hbk.)
0415489636 (pbk.)
9780415489638 (pbk.)
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Author
Chaston, Ian.
Subject
Market segmentation -- United States.
Target marketing -- United States.
Middle-aged consumers -- United States.
Baby boom generation -- United States.
Descript
265p.
ISBN
0415489628 (hbk.)
9780415489621 (hbk.)
0415489636 (pbk.)
9780415489638 (pbk.)
Author
Chaston, Ian.
Subject
Market segmentation -- United States.
Target marketing -- United States.
Middle-aged consumers -- United States.
Baby boom generation -- United States.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.804 CHA
UNTIL CLOSING
ASK at the Reading Room
Subject
Market segmentation -- United States.
Target marketing -- United States.
Middle-aged consumers -- United States.
Baby boom generation -- United States.
Descript
265p.
ISBN
0415489628 (hbk.)
9780415489621 (hbk.)
0415489636 (pbk.)
9780415489638 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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