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Record:
Author
Kim, W. Chan.
Title
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
Publication Info
Boston, Mass. : Harvard Business School, 2005.
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LOCATION
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BJL 5th Floor
HF 5415.153 K4
8 WEEK LOAN
AVAILABLE
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Descript
240p.
ISBN
1591396190
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Author
Kim, W. Chan.
Subject
New products.
Market segmentation.
Alt author
Mauborgne, Renée.
Descript
240p.
ISBN
1591396190
Author
Kim, W. Chan.
Subject
New products.
Market segmentation.
Alt author
Mauborgne, Renée.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.153 K4
8 WEEK LOAN
AVAILABLE
Subject
New products.
Market segmentation.
Descript
240p.
Alt author
Mauborgne, Renée.
ISBN
1591396190
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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