Start Over Please hold this item Export MARC Display Return To Browse
 
     
Limit search to available items
Record: Previous Record Next Record
Author Johnson, Dennis W.
Title Democracy for hire [electronic resource] : a history of American political consulting / Dennis W. Johnson.
Publication Info New York, NY : Oxford University Press, 2016.



Descript xiii, 591 pages ; 25 cm
Contents Machine generated contents note: -- List of Tables -- Preface and Acknowledgments -- Introduction -- PART 1: EARLY BUSINESS OF POLITICAL CONSULTING, 1930s-1960s -- Ch. 1 In the Beginning, Whitaker & Baxter -- Ch. 2 Measuring Public Opinion, Private and Public Pollsters -- Ch. 3 Radio, Television and Campaigning, 1920s-1960 -- Ch. 4 The Pioneers -- Ch. 5 Consultants and Presidential Campaigns, 1964 and 1968, and Consulting Abroad -- PART 2: THE EXPANSION AND GROWTH OF CONSULTING, 1970s-1980s -- Ch. 6 Money, Campaigns and the Next Generation of Consultants -- Ch. 7 Evolution of Polling -- Ch. 8 The Media Revolution -- Ch. 9 Voter Contact: Targeting, Direct Mail, and Phone Banks -- Ch. 10 Consultants and Presidential Campaigns, 1972, 1976, and 1980 -- Ch. 11 Consulting, Ballot Issues and Local Government -- Ch. 12 Consultants and Presidential Campaigns, 1984 and 1988 -- PART 3: TRANSFORMATION OF CONSULTING AND THE CHALLENGES AHEAD, 1990 - PRESENT -- Ch. 13 New Generation of Consultants -- Ch. 14 Consultants and Presidential Campaigns, 1992 and 1996 -- Ch. 15 Technological Advances -- Ch. 16 Issue Campaigns and Government Affairs; Consultants Going Corporate -- Ch. 17 Consultants and Presidential Campaigns, 2000 and 2004 -- Ch. 18 Consulting Internationally -- Ch. 19 Consultants and Presidential Campaigns, 2008 and 2012 -- Ch. 20 Outside Groups, Plutocrats and Dark Money; Consultants and the 2016 Presidential Campaign -- Ch. 21 Political Consulting Today -- Appendix A: Key Consultants and Senior Advisers for Presidential Candidates, 1952-2016 -- Appendix B: American Association of Political Consultants Hall of Fame Inductees -- Notes -- Index.
Note .
ISBN 9780190272692 (hardback)
Click on the terms below to find similar items in the catalogue
Author Johnson, Dennis W.
Subject Political consultants -- United States -- History -- 20th century.
Political consultants -- United States -- History -- 21st century.
Public relations and politics -- United States -- History -- 20th century.
Public relations and politics -- United States -- History -- 21sth century.
Political campaigns -- United States -- History -- 20th century.
Political campaigns -- United States -- History -- 21st century.
Political culture -- United States -- History -- 20th century.
Political culture -- United States -- History -- 21st century.
Descript xiii, 591 pages ; 25 cm
Contents Machine generated contents note: -- List of Tables -- Preface and Acknowledgments -- Introduction -- PART 1: EARLY BUSINESS OF POLITICAL CONSULTING, 1930s-1960s -- Ch. 1 In the Beginning, Whitaker & Baxter -- Ch. 2 Measuring Public Opinion, Private and Public Pollsters -- Ch. 3 Radio, Television and Campaigning, 1920s-1960 -- Ch. 4 The Pioneers -- Ch. 5 Consultants and Presidential Campaigns, 1964 and 1968, and Consulting Abroad -- PART 2: THE EXPANSION AND GROWTH OF CONSULTING, 1970s-1980s -- Ch. 6 Money, Campaigns and the Next Generation of Consultants -- Ch. 7 Evolution of Polling -- Ch. 8 The Media Revolution -- Ch. 9 Voter Contact: Targeting, Direct Mail, and Phone Banks -- Ch. 10 Consultants and Presidential Campaigns, 1972, 1976, and 1980 -- Ch. 11 Consulting, Ballot Issues and Local Government -- Ch. 12 Consultants and Presidential Campaigns, 1984 and 1988 -- PART 3: TRANSFORMATION OF CONSULTING AND THE CHALLENGES AHEAD, 1990 - PRESENT -- Ch. 13 New Generation of Consultants -- Ch. 14 Consultants and Presidential Campaigns, 1992 and 1996 -- Ch. 15 Technological Advances -- Ch. 16 Issue Campaigns and Government Affairs; Consultants Going Corporate -- Ch. 17 Consultants and Presidential Campaigns, 2000 and 2004 -- Ch. 18 Consulting Internationally -- Ch. 19 Consultants and Presidential Campaigns, 2008 and 2012 -- Ch. 20 Outside Groups, Plutocrats and Dark Money; Consultants and the 2016 Presidential Campaign -- Ch. 21 Political Consulting Today -- Appendix A: Key Consultants and Senior Advisers for Presidential Candidates, 1952-2016 -- Appendix B: American Association of Political Consultants Hall of Fame Inductees -- Notes -- Index.
Note .
ISBN 9780190272692 (hardback)
Author Johnson, Dennis W.
Subject Political consultants -- United States -- History -- 20th century.
Political consultants -- United States -- History -- 21st century.
Public relations and politics -- United States -- History -- 20th century.
Public relations and politics -- United States -- History -- 21sth century.
Political campaigns -- United States -- History -- 20th century.
Political campaigns -- United States -- History -- 21st century.
Political culture -- United States -- History -- 20th century.
Political culture -- United States -- History -- 21st century.

Subject Political consultants -- United States -- History -- 20th century.
Political consultants -- United States -- History -- 21st century.
Public relations and politics -- United States -- History -- 20th century.
Public relations and politics -- United States -- History -- 21sth century.
Political campaigns -- United States -- History -- 20th century.
Political campaigns -- United States -- History -- 21st century.
Political culture -- United States -- History -- 20th century.
Political culture -- United States -- History -- 21st century.
Descript xiii, 591 pages ; 25 cm
Contents Machine generated contents note: -- List of Tables -- Preface and Acknowledgments -- Introduction -- PART 1: EARLY BUSINESS OF POLITICAL CONSULTING, 1930s-1960s -- Ch. 1 In the Beginning, Whitaker & Baxter -- Ch. 2 Measuring Public Opinion, Private and Public Pollsters -- Ch. 3 Radio, Television and Campaigning, 1920s-1960 -- Ch. 4 The Pioneers -- Ch. 5 Consultants and Presidential Campaigns, 1964 and 1968, and Consulting Abroad -- PART 2: THE EXPANSION AND GROWTH OF CONSULTING, 1970s-1980s -- Ch. 6 Money, Campaigns and the Next Generation of Consultants -- Ch. 7 Evolution of Polling -- Ch. 8 The Media Revolution -- Ch. 9 Voter Contact: Targeting, Direct Mail, and Phone Banks -- Ch. 10 Consultants and Presidential Campaigns, 1972, 1976, and 1980 -- Ch. 11 Consulting, Ballot Issues and Local Government -- Ch. 12 Consultants and Presidential Campaigns, 1984 and 1988 -- PART 3: TRANSFORMATION OF CONSULTING AND THE CHALLENGES AHEAD, 1990 - PRESENT -- Ch. 13 New Generation of Consultants -- Ch. 14 Consultants and Presidential Campaigns, 1992 and 1996 -- Ch. 15 Technological Advances -- Ch. 16 Issue Campaigns and Government Affairs; Consultants Going Corporate -- Ch. 17 Consultants and Presidential Campaigns, 2000 and 2004 -- Ch. 18 Consulting Internationally -- Ch. 19 Consultants and Presidential Campaigns, 2008 and 2012 -- Ch. 20 Outside Groups, Plutocrats and Dark Money; Consultants and the 2016 Presidential Campaign -- Ch. 21 Political Consulting Today -- Appendix A: Key Consultants and Senior Advisers for Presidential Candidates, 1952-2016 -- Appendix B: American Association of Political Consultants Hall of Fame Inductees -- Notes -- Index.
Note .
ISBN 9780190272692 (hardback)

Links and services for this item: