LEADER 00000nam  22003018i 4500 
001    99016530488 
003    UkLCURL 
008    130909r20142013enk           001 0 eng|d 
020    9781471111709|q(pbk.) 
035    (Uk)016530488 
040    StDuBDS|beng|cStDuBDS|erda 
049    |jCU|k99016530488|lb|m- 
050  4 HF 5415.153 B4 
100 1  Berger, Jonah. 
245 10 Contagious /|cJonah Berger. 
263    201401 
264  1 London :|bSimon & Schuster,|c2014. 
300    1 volume ;|c20 cm 
336    text|2rdacontent 
337    unmediated|2rdamedia 
338    volume|2rdacarrier 
500    Originally published: 2013. 
650  0 New products. 
650  0 Consumer behavior. 
650  0 Popularity|xEconomic aspects. 
650  0 Word-of-mouth advertising. 
650  0 Viral marketing.