LEADER 00000nam 22003018i 4500 001 99016530488 003 UkLCURL 008 130909r20142013enk 001 0 eng|d 020 9781471111709|q(pbk.) 035 (Uk)016530488 040 StDuBDS|beng|cStDuBDS|erda 049 |jCU|k99016530488|lb|m- 050 4 HF 5415.153 B4 100 1 Berger, Jonah. 245 10 Contagious /|cJonah Berger. 263 201401 264 1 London :|bSimon & Schuster,|c2014. 300 1 volume ;|c20 cm 336 text|2rdacontent 337 unmediated|2rdamedia 338 volume|2rdacarrier 500 Originally published: 2013. 650 0 New products. 650 0 Consumer behavior. 650 0 Popularity|xEconomic aspects. 650 0 Word-of-mouth advertising. 650 0 Viral marketing.