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SUBJECTS (1-50 of 57)
Product Management
1
Mark
  B2B brand management
Kotler, Philip.
Berlin : Springer, 2006.  
2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K8  8 WEEK LOAN  AVAILABLE
2
Mark
  Beating low cost competition : how premium brands can respond to cut-price rivals
Ryans, Adrian B., 1945-
Chichester ; Hoboken, N.J. : John Wiley & Sons, c2009.  
c2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.15 R9  8 WEEK LOAN  AVAILABLE
3
Mark
  The brand gym : a practical workout for boosting brand and business.
Taylor, David, 1964-
Chichester : Wiley, c2003.  
c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 T2  8 WEEK LOAN  AVAILABLE
4
Mark
  Brand management : a theoretical and practical approach
Riezebos, H. J., 1960-
Harlow : Financial Times Prentice Hall, 2003.  
2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE
5
Mark
  Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing
Lehu, Jean-Marc.
London : Kogan Page, 2008.  
2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.56 LEH  UNTIL CLOSING  ASK at the Reading Room
6
Mark
  Brand storm : a tale of passion, betrayal and revenge.
Murray, Will, 1960-
London : Financial Times Prentice Hall, 2000.  
2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 59.2 M9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 59.2 M9  8 WEEK LOAN  AVAILABLE
7
Mark
  Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout.
Taylor, David, 1964-
Chichester : John Wiley, c2004.  
c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 T2  8 WEEK LOAN  AVAILABLE
8
Mark
  Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc.
London ; Philadelphia : Kogan Page, c2007.  
c2007
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 LEH  UNTIL CLOSING  ASK at the Reading Room
9
Mark
  Brandstorm : surviving and thriving in the consumer-led marketplace
Nickles, Elizabeth.
New York ; Basingstoke : Palgrave Macmillan, 2012.  
2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.1255 N6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.1255 N6  8 WEEK LOAN  AVAILABLE
10
Mark
  Building the brand-driven business : operationalize your brand to drive profitable growth
Davis, Scott M., 1964-
San Francisco, Calif. : Jossey-Bass, c2002.  
c2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
11
Mark
  Corporate religion.
Kunde, Jesper.
London : Financial Times Management, 1999.  
1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.4012 KUN  UNTIL CLOSING  ASK at the Reading Room
12
Mark
  Creating powerful brands.
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann, 2011.  
2011
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 CHE  UNTIL CLOSING  ASK at the Reading Room
13
Mark
  Creating powerful brands.
De Chernatony, L. (Leslie)
Oxford : Butterworth-Heinemann, 2011. -Access this resource online
2011
EBOOKS
14
Mark
  Design leadership : securing the strategic value of design
Turner, Raymond, 1946-
Farnham, Surrey : Gower Publishing, [2013]  
2013
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  745.20684 TUR  4 WEEK LOAN  AVAILABLE
15
Mark
  The design of things to come : how ordinary people create extraordinary products
Vogel, Craig M.
Upper Saddle River ; London : Pearson Education, [2011?] -Access this resource online
2011?
EBOOKS
16
Mark
  The design of things to come : how ordinary people create extraordinary products
Vogel, Craig M., author.
Upper Saddle River, New Jersey : Prentice Hall, [2005]  
2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF5415.153 .V63 2005  8 WEEK LOAN  AVAILABLE
17
Mark
  The employer brand bringing the best of brand management to people at work
Barrow, Simon.
Chichester : John Wiley, 2005. -Access this resource online
2005
EBOOKS
18
Mark
  The essential brand book : over 100 techniques to increase brand value.
Ellwood, Iain.
London : Kogan Page, 2000.  
2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 E4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 E4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 E4  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
19
Mark
  The experience economy : work is theatre & every business a stage
Pine, B. Joseph.
Boston, Mass. : Harvard Business School Press, c1999.  
c1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.15 P6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.15 P6  8 WEEK LOAN  DUE 23-04-24
 BJL 5th Floor  HF 5415.15 P6  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
20
Mark
  From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann/Elsevier, 2006.  
2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE
21
Mark
  How products are made : an illustrated guide to product manufacturing

London : Gale, 1993-1998.  
1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 3rd Floor  TS 183 H8  v.1  8 WEEK LOAN  AVAILABLE
 BJL 3rd Floor  TS 183 H8  v.2  8 WEEK LOAN  AVAILABLE
 BJL 3rd Floor  TS 183 H8  v.3  8 WEEK LOAN  AVAILABLE
22
Mark
  Innovation management and new product development.
Trott, Paul.
Harlow : Financial Times/Prentice Hall, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 Engineering Dept.  HD 69 N4 T8  DEPT DECISION  AVAILABLE
23
Mark
  Innovation management and new product development
Trott, Paul.
Harlow : Financial Times Prentice Hall, 2012.  
2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
24
Mark
  Innovation management and new product development
Trott, Paul, author.
Harlow, Enlgand : Pearson, 2017.  
2017
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 45 T8  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
25
Mark
  Innovation management : strategies, implementation and profits
Afuah, Allan.
Oxford : Oxford University Press, 2003.  
2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 58.8 A2  4 WEEK LOAN  AVAILABLE
26
Mark
  The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël.
London ; Philadelphia : Kogan Page, c2009.  
c2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
27
Mark
  The luxury strategy break the rules of marketing to build luxury brands
Kapferer, Jean-Noël.
London : Kogan Page, 2012. -Access this resource online
2012
EBOOKS
28
Mark
  Luxury talent management : leading and managing a luxury brand
Gutsatz, Michel.
Basingstoke : Palgrave Macmillan, 2013.  
2013
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9999 L852 G9  8 WEEK LOAN  AVAILABLE
29
Mark
  Managing and marketing technology
Ford, David, 1944-
London : Thomson, 2002.  
2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 45 F6  8 WEEK LOAN  AVAILABLE
30
Mark
  Markets of one : creating customer-unique value through mass customization

Boston, Mass. : Harvard Business School Press, c2000.  
c2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 3rd Floor  TS 155.65 M3  8 WEEK LOAN  AVAILABLE
31
Mark
  Mass customization conversations with innovators in manufacturing

New York : Insight Media, c2000.  
c2000
DVD
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Basement b  HD 45 M4  7 DAYS  ASK at the Reading Room
32
Mark
  New product development : a reader

London : Dryden Press, 1996.  
1996
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.153 N5  8 WEEK LOAN  AVAILABLE
33
Mark
  The persona lifecycle : keeping people in mind throughout product design
Pruitt, John.
Amsterdam ; [Great Britain] : Morgan Kaufmann, c2006.  
c2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.503 PRU  UNTIL CLOSING  ASK at the Reading Room
34
Mark
  Priceless : turning ordinary products into extraordinary experiences
LaSalle, Diana, 1949-
Boston, Mass. : Harvard Business School Press, c2003.  
c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.15 L3  8 WEEK LOAN  AVAILABLE
35
Mark
  Product strategy and management
Baker, Michael J., 1935-
Hemel Hempstd : Prentice Hall, 1988.  
1988
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.56 BAK  UNTIL CLOSING  ASK at the Reading Room
36
Mark
  Product strategy and management
Baker, Michael J., 1935-
Harlow : Financial Times/Prentice Hall, 1998.  
1998
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.15 B1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.15 B1  8 WEEK LOAN  AVAILABLE
37
Mark
  Product strategy and management
Baker, Michael J, 1935-
Harlow : Financial Times Prentice Hall, 2007.  
2007
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.15 B1  4 WEEK LOAN  AVAILABLE
38
Mark
  Project management in new product development
Barkley, Bruce, 1939-
New York ; London : McGraw-Hill, c2008.  
c2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 3rd Floor  TS 170 B2  8 WEEK LOAN  AVAILABLE
39
Mark
  Retail product management : buying and merchandising.
Varley, Rosemary, 1959-
New York : Routledge, 2000.  
2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  381.1068 VAR  UNTIL CLOSING  ASK at the Reading Room
40
Mark
  Revolutionizing product development : quantum leaps in speed, efficiency, and quality
Wheelwright, Steven C., 1943-
New York : Free Press, 1992.  
1992
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.153 W5  8 WEEK LOAN  AVAILABLE
41
Mark
  Strategic brand management
Elliott, Richard H.
Oxford : Oxford University Press, 2007.  
2007
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.15 E4  4 WEEK LOAN  LOST IN LIB
42
Mark
  Strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël.
London : Kogan Page, 1997.  
1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K1  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
43
Mark
  Strategize : product strategy and product roadmap practices for the digital age
Pichler, Roman, author.
[United Kingdom] : Pichler Consulting, [2016]  
2016
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF5415.15 .P53 2016  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF5415.15 .P53 2016  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF5415.15 .P53 2016  8 WEEK LOAN  AVAILABLE
44
Mark
  The ultimate book of business brands : insights from the world's 50 greatest brands
Crainer, Stuart.
Oxford : Capstone, 2003.  
2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 C8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 C8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 C8  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
45
Mark
  What customers want : using outcome-driven innovation to create breakthrough products and services
Ulwick, Anthony W., 1957-
New York : McGraw-Hill, c2005.  
c2005
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.575 ULW  UNTIL CLOSING  ASK at the Reading Room
46
Mark
  What is branding?
Healey, Matthew.
Crans-Près-Céligny ; Hove : RotoVision, 2010.  
2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 69 B7 H4  4 WEEK LOAN  AVAILABLE
47
Mark
  The world's greatest brands

Basingstoke : Macmillan Business, 1996.  
1996
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 W9  8 WEEK LOAN  AVAILABLE
Product Management Asia
48
Mark
  Is anybody out there? : the new blueprint for marketing communications in the 21st century
Austin, Mark, 1960-
Singapore : Wiley, 2003.  
2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.15 A9  8 WEEK LOAN  AVAILABLE
Product Management Computer Programs
49
Mark
  BRANDS : a marketing game.
Chapman, Randall G.
Englewood Cliffs, N.J. : Prentice Hall, 1995.  
1995
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5415.125 C4  8 WEEK LOAN  AVAILABLE
Product Management Computer Simulation
50
Mark
  BRANDS : a marketing game.
Chapman, Randall G.
Englewood Cliffs, N.J. : Prentice Hall, 1995.  
1995
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5415.125 C4  8 WEEK LOAN  AVAILABLE
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