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BJL CLASSMARK
KDL CLASSMARK
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SUBJECTS (1-50 of 57)
Product Management
1
Mark
B2B brand management
Kotler, Philip.
Berlin : Springer, 2006.
2006
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 K8
8 WEEK LOAN
AVAILABLE
2
Mark
Beating low cost competition : how premium brands can respond to cut-price rivals
Ryans, Adrian B., 1945-
Chichester ; Hoboken, N.J. : John Wiley & Sons, c2009.
c2009
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.15 R9
8 WEEK LOAN
AVAILABLE
3
Mark
The brand gym : a practical workout for boosting brand and business.
Taylor, David, 1964-
Chichester : Wiley, c2003.
c2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 T2
8 WEEK LOAN
AVAILABLE
4
Mark
Brand management : a theoretical and practical approach
Riezebos, H. J., 1960-
Harlow : Financial Times Prentice Hall, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 R5
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 R5
8 WEEK LOAN
AVAILABLE
5
Mark
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing
Lehu, Jean-Marc.
London : Kogan Page, 2008.
2008
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.56 LEH
UNTIL CLOSING
ASK at the Reading Room
6
Mark
Brand storm : a tale of passion, betrayal and revenge.
Murray, Will, 1960-
London : Financial Times Prentice Hall, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 59.2 M9
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 59.2 M9
8 WEEK LOAN
AVAILABLE
7
Mark
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout.
Taylor, David, 1964-
Chichester : John Wiley, c2004.
c2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 T2
8 WEEK LOAN
AVAILABLE
8
Mark
Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc.
London ; Philadelphia : Kogan Page, c2007.
c2007
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
659.1 LEH
UNTIL CLOSING
ASK at the Reading Room
9
Mark
Brandstorm : surviving and thriving in the consumer-led marketplace
Nickles, Elizabeth.
New York ; Basingstoke : Palgrave Macmillan, 2012.
2012
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.1255 N6
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.1255 N6
8 WEEK LOAN
AVAILABLE
10
Mark
Building the brand-driven business : operationalize your brand to drive profitable growth
Davis, Scott M., 1964-
San Francisco, Calif. : Jossey-Bass, c2002.
c2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
11
Mark
Corporate religion.
Kunde, Jesper.
London : Financial Times Management, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.4012 KUN
UNTIL CLOSING
ASK at the Reading Room
12
Mark
Creating powerful brands.
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann, 2011.
2011
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.827 CHE
UNTIL CLOSING
ASK at the Reading Room
13
Mark
Creating powerful brands.
De Chernatony, L. (Leslie)
Oxford : Butterworth-Heinemann, 2011.
Access this resource online
2011
EBOOKS
14
Mark
Design leadership : securing the strategic value of design
Turner, Raymond, 1946-
Farnham, Surrey : Gower Publishing, [2013]
2013
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room Mezzanine
745.20684 TUR
4 WEEK LOAN
AVAILABLE
15
Mark
The design of things to come : how ordinary people create extraordinary products
Vogel, Craig M.
Upper Saddle River ; London : Pearson Education, [2011?]
Access this resource online
2011?
EBOOKS
16
Mark
The design of things to come : how ordinary people create extraordinary products
Vogel, Craig M., author.
Upper Saddle River, New Jersey : Prentice Hall, [2005]
2005
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF5415.153 .V63 2005
8 WEEK LOAN
AVAILABLE
17
Mark
The employer brand bringing the best of brand management to people at work
Barrow, Simon.
Chichester : John Wiley, 2005.
Access this resource online
2005
EBOOKS
18
Mark
The essential brand book : over 100 techniques to increase brand value.
Ellwood, Iain.
London : Kogan Page, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 E4
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 E4
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 E4
8 WEEK LOAN
AVAILABLE
Click to view copies/volumes at all libraries
19
Mark
The experience economy : work is theatre & every business a stage
Pine, B. Joseph.
Boston, Mass. : Harvard Business School Press, c1999.
c1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.15 P6
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.15 P6
8 WEEK LOAN
DUE 23-04-24
BJL 5th Floor
HF 5415.15 P6
8 WEEK LOAN
AVAILABLE
Click to view copies/volumes at all libraries
20
Mark
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann/Elsevier, 2006.
2006
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
21
Mark
How products are made : an illustrated guide to product manufacturing
London : Gale, 1993-1998.
1998
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 3rd Floor
TS 183 H8
v.1
8 WEEK LOAN
AVAILABLE
BJL 3rd Floor
TS 183 H8
v.2
8 WEEK LOAN
AVAILABLE
BJL 3rd Floor
TS 183 H8
v.3
8 WEEK LOAN
AVAILABLE
22
Mark
Innovation management and new product development.
Trott, Paul.
Harlow : Financial Times/Prentice Hall, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 45 T8
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 45 T8
8 WEEK LOAN
AVAILABLE
Engineering Dept.
HD 69 N4 T8
DEPT DECISION
AVAILABLE
23
Mark
Innovation management and new product development
Trott, Paul.
Harlow : Financial Times Prentice Hall, 2012.
2012
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 45 T8
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 45 T8
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 45 T8
8 WEEK LOAN
AVAILABLE
24
Mark
Innovation management and new product development
Trott, Paul, author.
Harlow, Enlgand : Pearson, 2017.
2017
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 45 T8
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 45 T8
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 45 T8
8 WEEK LOAN
AVAILABLE
Click to view copies/volumes at all libraries
25
Mark
Innovation management : strategies, implementation and profits
Afuah, Allan.
Oxford : Oxford University Press, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD 58.8 A2
4 WEEK LOAN
AVAILABLE
26
Mark
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël.
London ; Philadelphia : Kogan Page, c2009.
c2009
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 K1
8 WEEK LOAN
AVAILABLE
27
Mark
The luxury strategy break the rules of marketing to build luxury brands
Kapferer, Jean-Noël.
London : Kogan Page, 2012.
Access this resource online
2012
EBOOKS
28
Mark
Luxury talent management : leading and managing a luxury brand
Gutsatz, Michel.
Basingstoke : Palgrave Macmillan, 2013.
2013
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 9999 L852 G9
8 WEEK LOAN
AVAILABLE
29
Mark
Managing and marketing technology
Ford, David, 1944-
London : Thomson, 2002.
2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 45 F6
8 WEEK LOAN
AVAILABLE
30
Mark
Markets of one : creating customer-unique value through mass customization
Boston, Mass. : Harvard Business School Press, c2000.
c2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 3rd Floor
TS 155.65 M3
8 WEEK LOAN
AVAILABLE
31
Mark
Mass customization conversations with innovators in manufacturing
New York : Insight Media, c2000.
c2000
DVD
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Basement b
HD 45 M4
7 DAYS
ASK at the Reading Room
32
Mark
New product development : a reader
London : Dryden Press, 1996.
1996
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.153 N5
8 WEEK LOAN
AVAILABLE
33
Mark
The persona lifecycle : keeping people in mind throughout product design
Pruitt, John.
Amsterdam ; [Great Britain] : Morgan Kaufmann, c2006.
c2006
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.503 PRU
UNTIL CLOSING
ASK at the Reading Room
34
Mark
Priceless : turning ordinary products into extraordinary experiences
LaSalle, Diana, 1949-
Boston, Mass. : Harvard Business School Press, c2003.
c2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.15 L3
8 WEEK LOAN
AVAILABLE
35
Mark
Product strategy and management
Baker, Michael J., 1935-
Hemel Hempstd : Prentice Hall, 1988.
1988
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.56 BAK
UNTIL CLOSING
ASK at the Reading Room
36
Mark
Product strategy and management
Baker, Michael J., 1935-
Harlow : Financial Times/Prentice Hall, 1998.
1998
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.15 B1
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5415.15 B1
8 WEEK LOAN
AVAILABLE
37
Mark
Product strategy and management
Baker, Michael J, 1935-
Harlow : Financial Times Prentice Hall, 2007.
2007
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.15 B1
4 WEEK LOAN
AVAILABLE
38
Mark
Project management in new product development
Barkley, Bruce, 1939-
New York ; London : McGraw-Hill, c2008.
c2008
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 3rd Floor
TS 170 B2
8 WEEK LOAN
AVAILABLE
39
Mark
Retail product management : buying and merchandising.
Varley, Rosemary, 1959-
New York : Routledge, 2000.
2000
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
381.1068 VAR
UNTIL CLOSING
ASK at the Reading Room
40
Mark
Revolutionizing product development : quantum leaps in speed, efficiency, and quality
Wheelwright, Steven C., 1943-
New York : Free Press, 1992.
1992
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.153 W5
8 WEEK LOAN
AVAILABLE
41
Mark
Strategic brand management
Elliott, Richard H.
Oxford : Oxford University Press, 2007.
2007
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.15 E4
4 WEEK LOAN
LOST IN LIB
42
Mark
Strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël.
London : Kogan Page, 1997.
1997
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 K1
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 K1
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 K1
8 WEEK LOAN
AVAILABLE
Click to view copies/volumes at all libraries
43
Mark
Strategize : product strategy and product roadmap practices for the digital age
Pichler, Roman, author.
[United Kingdom] : Pichler Consulting, [2016]
2016
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF5415.15 .P53 2016
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF5415.15 .P53 2016
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF5415.15 .P53 2016
8 WEEK LOAN
AVAILABLE
44
Mark
The ultimate book of business brands : insights from the world's 50 greatest brands
Crainer, Stuart.
Oxford : Capstone, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 C8
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 C8
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 C8
8 WEEK LOAN
AVAILABLE
Click to view copies/volumes at all libraries
45
Mark
What customers want : using outcome-driven innovation to create breakthrough products and services
Ulwick, Anthony W., 1957-
New York : McGraw-Hill, c2005.
c2005
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.575 ULW
UNTIL CLOSING
ASK at the Reading Room
46
Mark
What is branding?
Healey, Matthew.
Crans-Près-Céligny ; Hove : RotoVision, 2010.
2010
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD 69 B7 H4
4 WEEK LOAN
AVAILABLE
47
Mark
The world's greatest brands
Basingstoke : Macmillan Business, 1996.
1996
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 W9
8 WEEK LOAN
AVAILABLE
Product Management Asia
48
Mark
Is anybody out there? : the new blueprint for marketing communications in the 21st century
Austin, Mark, 1960-
Singapore : Wiley, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.15 A9
8 WEEK LOAN
AVAILABLE
Product Management Computer Programs
49
Mark
BRANDS : a marketing game.
Chapman, Randall G.
Englewood Cliffs, N.J. : Prentice Hall, 1995.
1995
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5415.125 C4
8 WEEK LOAN
AVAILABLE
Product Management Computer Simulation
50
Mark
BRANDS : a marketing game.
Chapman, Randall G.
Englewood Cliffs, N.J. : Prentice Hall, 1995.
1995
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5415.125 C4
8 WEEK LOAN
AVAILABLE
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