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082 00 306.3/4|222
245 00 Explorations of marketing in society /|cGregory T.
Gundlach, Lauren G. Block, William L. Wilkie [editors].
260 Mason, Ohio :|bThomson,|cc2007.
300 955p.
500 Assembles academic contributions that have already been
published in journals, coupled with invited commentaries.
650 0 Marketing|xSocial aspects.
650 0 Consumer behavior.
650 0 Social marketing.
650 0 Marketing|xMoral and ethical aspects.
650 0 Public interest.
700 1 Gundlach, Gregory T.|q(Gregory Thomas)
700 1 Block, Lauren G.
700 1 Wilkie, William L.
