LEADER 00000nam 2200205 4500
001 DAW14959176
008 100423s2010 enka b 001 0 eng|d
020 0470710403
020 9780470710401
040 StDuBDS|beng|cStDuBDS|dDAWSON
050 4 HF 5415.2 P8
100 1 Poynter, Ray,|eauthor.
245 14 The handbook of online and social media research :|btools
and techniques for market researchers /|cRay Poynter.
260 Chichester :|bJohn Wiley & Sons Ltd.,|c2010.
300 441p.
650 0 Marketing research|xComputer network resources.
650 0 Social media|xMarketing.
|