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Author Frank, Thomas, 1965-
Title The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.
Publication Info Chicago ; London : University of Chicago Press, 1997.


Subject Marketing -- United States -- History -- 20th century.
Advertising -- United States -- History -- 20th century.
Advertising and youth -- United States -- History -- 20th century.
Consumer behavior -- United States -- History -- 20th century.
Subculture -- United States.
United States -- Social conditions -- 1960-1980.
United States -- Social conditions -- 1980-
Descript xii, 287 p., [20] p. of plates : ill ; 24 cm.
ISBN 9780226260129 (pbk)
9780226259918 (hbk)

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