LEADER 00000nam 2200277 4500
001 DAW05940289
003 Uk
005 20070128213247.0
008 000112s1987 gw g 0 eng
020 3110111489
020 9783110111484
040 StDuBDS|cStDuBDS|dUk
082 04 380.1014|221
245 00 Marketing and semiotics :|bnew directions in the study of
signs for sale /|cedited by Jean Umiker-Sebeok.
260 Berlin :|bMouton de Gruyter,|cc1987.
300 556p.
440 0 Approaches to semiotics ;|v77
650 0 Semiotics.
650 0 Marketing.
650 0 Symbolism in communication.
650 0 Symbolism in advertising.
700 1 Umiker-Sebeok, Donna Jean.
