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Title Marketing and semiotics : new directions in the study of signs for sale / edited by Jean Umiker-Sebeok.
Publication Info Berlin : Mouton de Gruyter, c1987.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  380.1014 UMI  UNTIL CLOSING  ASK at the Reading Room

Descript 556p.
ISBN 3110111489
9783110111484
Click on the terms below to find similar items in the catalogue
Series Approaches to semiotics ; 77
Subject Semiotics.
Marketing.
Symbolism in communication.
Symbolism in advertising.
Alt author Umiker-Sebeok, Donna Jean.
Descript 556p.
ISBN 3110111489
9783110111484
Series Approaches to semiotics ; 77
Subject Semiotics.
Marketing.
Symbolism in communication.
Symbolism in advertising.
Alt author Umiker-Sebeok, Donna Jean.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  380.1014 UMI  UNTIL CLOSING  ASK at the Reading Room

Subject Semiotics.
Marketing.
Symbolism in communication.
Symbolism in advertising.
Descript 556p.
Alt author Umiker-Sebeok, Donna Jean.
ISBN 3110111489
9783110111484

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