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Title Innovation in marketing / edited by Peter Doyle and Susan Bridgewater.
Publication Info Oxford : Butterworth-Heinemann, 1998.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 I5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 I5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 I5  8 WEEK LOAN  AVAILABLE
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Descript 225p.
Note "Published in association with the Chartered Institute of Marketing.".
ISBN 0750641215
 Click on the terms below to find similar items in the catalogue
Series Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Subject Marketing -- Management -- Case studies.
Service industries -- Marketing -- Case studies.
Technological innovations -- Marketing -- Case studies.
Alt author Bridgewater, Susan.
Doyle, Peter, 1943-2003.
Chartered Institute of Marketing.
Descript 225p.
Note "Published in association with the Chartered Institute of Marketing.".
ISBN 0750641215
Series Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Subject Marketing -- Management -- Case studies.
Service industries -- Marketing -- Case studies.
Technological innovations -- Marketing -- Case studies.
Alt author Bridgewater, Susan.
Doyle, Peter, 1943-2003.
Chartered Institute of Marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 I5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 I5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 I5  8 WEEK LOAN  AVAILABLE

Subject Marketing -- Management -- Case studies.
Service industries -- Marketing -- Case studies.
Technological innovations -- Marketing -- Case studies.
Descript 225p.
Note "Published in association with the Chartered Institute of Marketing.".
Alt author Bridgewater, Susan.
Doyle, Peter, 1943-2003.
Chartered Institute of Marketing.
ISBN 0750641215
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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