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Author Frochot, Isabelle.
Title Marketing and designing the tourist experience / by Isabelle Frochot, Wided Batat.
Publication Info Oxford : Goodfellow, 2013.


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Descript 1 online resource (256 p.)
Contents Introduction; Ch 1 A postmodern and cultural approach to understanding the new tourist/consumer; Ch 2 The experiential approach; Ch 3 Understanding the quality of the experience; Ch 4 Co-construction in tourism service delivery; Ch 5 The complexity of satisfaction measurement; Ch 6 The service experiencescape; Ch 7 The influence of images in shaping the consumer experience; Ch 8 Authenticity and commodification; Ch 9 Using locals as ambassadors: how to create a true experience; Ch 10 Alternative methodologies for studying the tourism experience; Conclusion; References; Index
Note 400 annual accesses. UkHlHU
ISBN 9781908999474 (e-book)
9781908999474 (ebook)
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Author Frochot, Isabelle.
Subject Tourism -- Management.
Tourism -- Marketing.
Place marketing.
Alt author Batat, Wided.
Descript 1 online resource (256 p.)
Contents Introduction; Ch 1 A postmodern and cultural approach to understanding the new tourist/consumer; Ch 2 The experiential approach; Ch 3 Understanding the quality of the experience; Ch 4 Co-construction in tourism service delivery; Ch 5 The complexity of satisfaction measurement; Ch 6 The service experiencescape; Ch 7 The influence of images in shaping the consumer experience; Ch 8 Authenticity and commodification; Ch 9 Using locals as ambassadors: how to create a true experience; Ch 10 Alternative methodologies for studying the tourism experience; Conclusion; References; Index
Note 400 annual accesses. UkHlHU
ISBN 9781908999474 (e-book)
9781908999474 (ebook)
Author Frochot, Isabelle.
Subject Tourism -- Management.
Tourism -- Marketing.
Place marketing.
Alt author Batat, Wided.

Subject Tourism -- Management.
Tourism -- Marketing.
Place marketing.
Descript 1 online resource (256 p.)
Contents Introduction; Ch 1 A postmodern and cultural approach to understanding the new tourist/consumer; Ch 2 The experiential approach; Ch 3 Understanding the quality of the experience; Ch 4 Co-construction in tourism service delivery; Ch 5 The complexity of satisfaction measurement; Ch 6 The service experiencescape; Ch 7 The influence of images in shaping the consumer experience; Ch 8 Authenticity and commodification; Ch 9 Using locals as ambassadors: how to create a true experience; Ch 10 Alternative methodologies for studying the tourism experience; Conclusion; References; Index
Note 400 annual accesses. UkHlHU
Alt author Batat, Wided.
ISBN 9781908999474 (e-book)
9781908999474 (ebook)
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