Descript |
1 online resource (xii, 308 pages) : illustrations |
Content |
text txt |
Media |
computer c |
Carrier |
online resource cr |
Contents |
Entrepreneurial wishes and career dreams -- The aspirational ethos: gender, consumerism, and labor -- (Not) just for the fun of it: the labor of social media production -- Branding the authentic self: the commercial appeal of "being real" -- "And now, a word from our sponsor": attracting advertisers, building brands, leveraging (free) labor -- The "Instagram filter": dispelling the myths of entrepreneurial glamour -- Aspirational labor's (in)visibility -- Epilogue: The aspirational labour of an academic. |
ISBN |
9780300227666 (electronic bk.) |
|
0300227663 (electronic bk.) |
|
9780300218176 (hardcover) |
|
0300218176 (hardcover) |
Standard no. |
99972508543 |
|