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Author Fifield, Paul.
Title Marketing strategy : the difference between marketing and markets / Paul Fifield.
Publication Info Amsterdam ; London : Butterworth-Heinemann, 2007.
Edition 3rd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.802 FIF  UNTIL CLOSING  ASK at the Reading Room

Descript 316p.
Edition 3rd ed.
Note Previous ed.: 1998.
ISBN 0750656751 (pbk.)
9780750656757 (pbk.)
Click on the terms below to find similar items in the catalogue
Author Fifield, Paul.
Subject Marketing.
Marketing -- Management.
Descript 316p.
Edition 3rd ed.
Note Previous ed.: 1998.
ISBN 0750656751 (pbk.)
9780750656757 (pbk.)
Author Fifield, Paul.
Subject Marketing.
Marketing -- Management.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.802 FIF  UNTIL CLOSING  ASK at the Reading Room

Subject Marketing.
Marketing -- Management.
Descript 316p.
Note Previous ed.: 1998.
ISBN 0750656751 (pbk.)
9780750656757 (pbk.)

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