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658.82 Mcd : Tracking advertising and monitoring brands.; McDonald, Colin,
2000
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658.82 Rij : Concepting : creating successful brands in a communication-oriented era.; Rijkenberg, Jan.
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658.82 Too : Crackingjack! : sales promotion techniques : and how to use them successfully.; Toop, Alan,
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658.827 Ada : Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson.; Adamson, Allen P.
2006
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658.827 Anh : Brand new justice : how branding places and products can help the developing world / Simon Anholt.; Anholt, Simon.
2005
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658.827 Bec : Sports sponsorship and brand development : the Subaru and Prodrive story / Martin Beck-Burridge and Jeremy Walton.; Beck-Burridge, Martin,
2001
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658.827 Che : Creating powerful brands.; De Chernatony, Leslie.
2011
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658.827 Lil : New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy.; Lilien, Gary L.,
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658.827 Mil : The business of brands / Jon Miller and David Muir.; Miller, Jon,
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658.827 Mon : Branding : from brief to finished solution / written and designed by Mono.
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658.827 Oli : Wally Olins on brand.; Olins, Wally.
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658.827 Rie : The 22 immutable laws of branding / Al Ries and Laura Ries.; Ries, Al.
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658.827 Van : Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.; Van Gelder, Sicco,
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658.8270941 Dug : CoolBrands : an insight into some of Britain's coolest brands.; Dugdale, Karen.
658.83 Chi : Marketing research / Peter M. Chisnall.; Chisnall, Peter Michael,
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658.83 Kad : Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J Kaden.; Kaden, Robert J.
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658.83 Kum : Essentials of marketing research.; Kumar, V.,
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658.83 Mou : Best practice in market research / edited by Peter Mouncey, Frank Wimmer.
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658.83 Tul : Marketing research : measurement and method.; Tull, Donald S.
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658.8342 Rat : The why of consumption : contemporary perspectives on consumer motives, goals and desires / edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman.
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658.8342 Ray : The trend forecaster's handbook / Martin Raymond.; Raymond, Martin,
