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Mark   Year Entries
658.812 Coo : Customer care excellence : how to create an effective customer focus / Sarah Cook.; Cook, Sarah,  2010 1
658.812 Eco : Managing customer relationships : lessons from the leaders.; Economist Intelligence Unit.  1998 1
658.812 Gab : Consumers and services.; Gabbott, Mark.  1998 1
658.812 Gre : CRM at the speed of light : capturing and keeping customers in Internet real time.; Greenberg, Paul.  2001 1
658.812 Har : Customer service : a practical approach.; Harris, Elaine K.  2000 1
658.812 Hay   2
658.812 Hie : Best practices : building your business with customer-focused solutions.; Hiebeler, Robert.  1998 1
658.812 Hil : How to measure customer satisfaction / Nigel Hill, John Brierley, Rob MacDougall.; Hill, Nigel,  1999 1
658.812 Hop : Building a service culture / Lifeskills International Ltd ; Lifeskills team of writers : Barrie Hopson ... [et al.].  c1999 1
658.812 Lin : Creating a customer focused company : 25 proven customer service strategies.; Linton, Ian.  1994 1
658.812 May : Customer services : marketing and the competitive environment.; Mayall, Carol.  1993 1
658.812 Mck : The relationship-based enterprise : powering business success through customer relationship management.; McKenzie, Ray,  2001 1
658.812 Nau : Customer satisfaction measurement and management : using the voice of the customer.; Naumann, Earl.  1995 1
658.812 Ste : Brilliant customer service / Debra Stevens.; Stevens, Debra.  2010 1
658.812 Wal : Customer first : a strategy for quality service.; Walker, Denis.  1994 1
658.81202854678 Ste : Customer service on the Internet : building relationships, increasing loyalty, and staying competitive.; Sterne, Jim,  2000 1
658.818 Men : Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.; Mentzer, John T.  c2005 1
658.82 Mcd : Tracking advertising and monitoring brands.; McDonald, Colin,  2000 1
658.82 Rij : Concepting : creating successful brands in a communication-oriented era.; Rijkenberg, Jan.  2001 1
658.82 Too : Crackingjack! : sales promotion techniques : and how to use them successfully.; Toop, Alan,  1991 1
658.827 Ada : Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson.; Adamson, Allen P.  2006 1
658.827 Anh : Brand new justice : how branding places and products can help the developing world / Simon Anholt.; Anholt, Simon.  2005 1
658.827 Bec : Sports sponsorship and brand development : the Subaru and Prodrive story / Martin Beck-Burridge and Jeremy Walton.; Beck-Burridge, Martin,  2001 1
658.827 Che : Creating powerful brands.; De Chernatony, Leslie.  2011 1
658.827 Lil : New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy.; Lilien, Gary L.,  c1999 1
658.827 Mil : The business of brands / Jon Miller and David Muir.; Miller, Jon,  c2004 1
658.827 Mon : Branding : from brief to finished solution / written and designed by Mono.  c2002 1
658.827 Oli   2
658.827 Pet : The PUMA story : the remarkable turnaround of an endangered species into one of the world's hottest sportlifestyle brands / Rold-Herbert Peters.; Peters, Rolf-Herbert.  2009 1
658.827 Rie : The 22 immutable laws of branding / Al Ries and Laura Ries.; Ries, Al.  1999 1
658.827 Ros : Brand-driven innovation : strategies for development and design / by Erik Roscam-Abbing.; Roscam-Abbing, Erik.  2010 1
658.827 Van : Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.; Van Gelder, Sicco,  2003 1
658.8270285467 Car : eBrands : building an Internet business at breakneck speed.; Carpenter, Phil.  2000 1
658.8270941 Dug : CoolBrands : an insight into some of Britain's coolest brands.; Dugdale, Karen.  c2007 1
658.83 Bir   4
658.83 Chi   2
658.83 Kad : Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J Kaden.; Kaden, Robert J.  2006 1
658.83 Kum : Essentials of marketing research.; Kumar, V.,  2002 1
658.83 Mcg : The practice of market and social research : an introduction.; McGivern, Yvonne.  2002 1
658.83 Mou : Best practice in market research / edited by Peter Mouncey, Frank Wimmer.  c2007 1
658.83 Tul : Marketing research : measurement and method.; Tull, Donald S.  1993 1
658.83015118 Fra : Quantitative models in marketing research / Philip Hans Franses and Richard Paap.; Franses, Philip Hans,  2001 1
658.8302854678 Poy : The handbook of online and social media research : tools and techniques for market researchers / Ray Poynter.; Poynter, Ray.  2010 1
658.834 Sto : Consumer insight : how to use data and market research to get closer to your customer / Merlin Stone, Alison Bond & Bryan Foss.; Stone, Merlin,  c2004 1
658.8342 Bly : The essence of consumer behaviour.; Blythe, Jim.  1997 1
658.8342 Eng   2
658.8342 Hig : The next big thing : spotting and forecasting consumer trends for profit / William Higham.; Higham, William.  2009 1
658.8342 Kar : Consumer behavior and managerial decision making.; Kardes, Frank R.  1999 1
658.8342 Pet : Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.; Peter, J. Paul.  2008 1
658.8342 Rat : The why of consumption : contemporary perspectives on consumer motives, goals and desires / edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman.  2003 1
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