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Author Zeithaml, Valarie A.
Title Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Publication Info Boston : Irwin/McGraw-Hill, 2000.
Edition 2nd ed.


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Descript 620p.
Edition 2nd ed.
ISBN 0071169946
0072312211
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Author Zeithaml, Valarie A.
Subject Service industries -- Marketing.
Customer services.
Alt author Bitner, Mary Jo.
Descript 620p.
Edition 2nd ed.
ISBN 0071169946
0072312211
Author Zeithaml, Valarie A.
Subject Service industries -- Marketing.
Customer services.
Alt author Bitner, Mary Jo.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 ZEI  UNTIL CLOSING  ASK at the Reading Room

Subject Service industries -- Marketing.
Customer services.
Descript 620p.
Alt author Bitner, Mary Jo.
ISBN 0071169946
0072312211
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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